MeBeSafe's measures 3/8: ACC Order #Nudge PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control EFFECT: The use of ACC was increased by 46% to 21% of the time. Read more at: mebesafe.eu/acc-order-nudg… #SafeRoadsForAll #behaviouralscience #driving

MeBeSafe's measures 4/8: ACC Scoreboard #Nudge PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control EFFECT: The use of ACC was increased by 118% to 30.7% of the time. Read more at: mebesafe.eu/acc-score-nudg… #nudging #behaviouralinsights #news

MeBeSafe's measures 5/8 Acc #Coaching App PURPOSE? Make people aware of Adaptive Cruise Control, so they can use it. HOW? Digital coaching app informing the driver about #ACC and what it does. Read more at mebesafe.eu/acc-coaching/ #RoadSafety #Driving_and_accidents

MeBeSafe measures 6/8 The #Cyclist #Nudge PURPOSE: Make cyclists slow down and get more aware before accident-prone intersections EFFECT: Double the share of cyclists reducing their speed before an intersection, average speed reduction 3-7% Read more mebesafe.eu/cyclist-nudge/

How can #nudging and #coaching make traffic safer? See the videos from MeBeSafe's final event – describing various nudges, an impact assessment and a new framework for developing traffic nudges youtube.com/playlist?list=… #RoadSafetyWeek #BehavioralEconomics #psychology #VisionZero

MeBeSafe measures 7/8 The #Coaching app PURPOSE: Make #truck drivers ride more smoothly HOW? App collecting anonymous data, providing insights to #truckers and suggesting they should meet a peer and coach one another on suggested topics. Read more at mebesafe.eu/coaching-app/

MeBeSafe measures 8/8 The take-a-break reward PURPOSE: Have drivers take a break when they are tired EFFECT: Twice as many drivers (87%) stopped within 20 minutes compared to only telling them they are tired. Read more at bit.ly/BreakTake #SafeRoadsForAll #SafetyFirst

MeBeSafe has just released the Final Scientific Report on how our #nudges and other soft measures work to make traffic safer in real life. Find it here: bit.ly/MeBeReport #RoadSafetyWeek2020 #BehavioralEconomics #Science #research #nudging

How much difference can #nudging make? And how much would a small speed decrease mean in terms of saved lives? Quite a lot. Read more at mebesafe.eu/the-impact-of-… #RoadSafety #sciencetwitter #research #BehavioralEconomics #Drive #psychology

Everything around us will #nudge us towards certain behaviour. Most of it is unintentional nudging, but if you take control and exploit it - the world can become a better place. Read more at: mebesafe.eu/nudging-is-all… #BehavioralEconomics #transportresearch #TrafficPlanning #ITS

Infrastructure affects how we behave. MeBeSafe identified several 'un-intentional nudges' in traffic that will increase or decrease cyclists' effort. Here's the list: #cycling #infrastructure #RoadSafety #cyclinglife #nudging

Adaptive Cruise Control will make sure drivers keep safe distances to others. Few people use it, but a nudge could increase the use by up to 118%. Read more at: mebesafe.eu/nudging-for-sa… MeBeSafe's ACC research was led by Volvo Cars #nudging #RoadSafety #Transportation #research

This X-mas we need to keep all the distances we can. In traffic, between each others and perhaps between ourselves and all that delicious food.. The #elephant will #nudge us to remember, although of course not physically! Merry #Christmas from MeBeSafe #RoadSafety #coronavirus

"This is one of the first projects in the relatively new field of #nudging, where we tried to convert theory into practice. I hope we proved nudging can be successful in changing #behaviour, and more creative applications will follow" – Saskia de Craen, Shell #womeninscience

Modern cars will alert drivers when they're tired, but many won't stop and rest. MeBeSafe found that twice as many would if they were offered a reward. Read more at mebesafe.eu/a-reward-for-t… Researched by Volvo Cars within MeBeSafe. #behavioraleconomics #SafetyFirst #DriveSafe

How do you design a traffic #nudge? MeBeSafe has developed a framework that can help you ask the right questions. Read more at mebesafe.eu/mebesafes-guid… and see the short guide at bit.ly/NudgeFramework #behaviour #RoadSafety #behavioralscience #nudging #infrastructure

MeBeSafe is featured in Traffic Technology International. Read more about the #nudges and other soft measures we developed there!

Where should you keep your focus when you’re driving? Everywhere. But sometimes you need help to prioritise. MeBeSafe made a #nudge in a head-up display to make you more aware of oncoming cyclists. Read more at mebesafe.eu/pulling-driver… #RoadSafety #behavioraleconomics #cycling

Moving lights on a road could reduce the number of speeders by 40%. Such remarkable findings could change the way we work with road safety - towards nudging. Read more at: mebesafe.eu/nudged-by-the-… #nudging #behavioralscience #RoadSafety #driving

There is one person who can help a great trucker to get even better. Another trucker. MeBeSafe developed an app to help drivers meet and coach each other. Read more at: mebesafe.eu/trust-in-truck… #Trucking #TruckDriver #TechTrends #behavior