Max Kalmykov (@maxkalmyk) 's Twitter Profile
Max Kalmykov

@maxkalmyk

SVP, Media & Entertainment at @DataArt. Tech enthusiast. Residing in New York. Opinions are my own.

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linkhttps://www.dataart.com/ calendar_today05-02-2019 14:16:14

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DataArt (@dataart) 's Twitter Profile Photo

🎉We end this week on a celebratory note and proudly announce our inclusion as an Honorable Mention for the First Time in the 2023 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide. #DataArt

🎉We end this week on a celebratory note and proudly announce our inclusion as an Honorable Mention for the First Time in the 2023 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide. #DataArt
Max Kalmykov (@maxkalmyk) 's Twitter Profile Photo

Growth in listening on paid #streaming services has slowed, according to the annual survey, while consumers are keenly aware of #AI and its potential impact––findings by IFPI. billboard.com/business/busin…

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.The ANA study finds 25% of #programmatic ad dollars are wasted. The study analyzed campaign data from 21 brands, encompassing $123 million in #adspend, between September 2022 and January 2023. martech.org/ana-study-find…

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A noteworthy read from my colleague Doron Fagelson on how museums survived through the tough pandemic times, and how the gamification and interactive art strategy helped them.

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After the global health crisis paralyzed many businesses, #programmatic advertising had to change its ways and evolve. In this article, I explore the shifts across the industry, #adspend, and ad formats. dataart.com/blog/programma…

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.Apple TV and Paramount+ discuss bundling their #streaming services, the latest attempt by rival entertainment giants to team up as they look to make their offerings more affordable and attractive. broadbandtvnews.com/2023/12/04/app…

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The holiday season is upon us, and we at DataArt want to take this moment to thank our clients and partners for being a part of DataArt's journey in 2023. Happy holidays from all of us!

The holiday season is upon us, and we at <a href="/DataArt/">DataArt</a> want to take this moment to thank our clients and partners for being a part of DataArt's journey in 2023. Happy holidays from all of us!
Max Kalmykov (@maxkalmyk) 's Twitter Profile Photo

More noteworthy content from my colleagues: The new article by Doron Fagelson, in which he explores applications of AI technologies in the museum space.

Max Kalmykov (@maxkalmyk) 's Twitter Profile Photo

#Netflix is set to pull ahead of #Disney+ in the race for US in ad revenues next year, amassing $1.03 billion versus Disney’s $911.9 million, an InsiderIntelligence report projected. insiderintelligence.com/content/netfli…

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#Amazon is in discussions about a possible investment in #DiamondSports and its regional #sports networks, a move that could help the retailer compete against other #broadcasters and #streaming services. streamtvinsider.com/video/amazon-m…

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#Disney+ and #Hulu combo creates second-largest #SVOD catalog. According to data from London-based Ampere Analysis, a combined Disney-Hulu catalog contains one-third of the 100 most popular titles in the US. streamtvinsider.com/video/disney-h…

#Disney+ and #Hulu combo creates second-largest #SVOD catalog. According to data from London-based Ampere Analysis, a combined Disney-Hulu catalog contains one-third of the 100 most popular titles in the US. streamtvinsider.com/video/disney-h…
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An interesting overview of how #streaming services and advertisers experimented with new #adformats on #CTV in 2023, injecting interactivity and #shoppable components. streamtvinsider.com/advertising/in…

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“It is going to be the #streaming war. Because money is coming in and competition is heating up, and that always equals a battle. And I think that battle is going to start [this] year,” said Shelby Saville, #US chief investment officer at Publicis Media. digiday.com/future-of-tv/2…

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Making #videocalls is getting further away from the realm of science fiction and moving closer to reality — even if not quite the way George Lucas pictured it. But how exactly will #hologram technology transform the way we communicate dataart.com/blog/will-holo…

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The new edition of the DataArt Media & Entertainment monthly roundup is out. Check it for insights and noteworthy content on all things media and entertainment. linkedin.com/pulse/december…

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#WarnerBros. Discovery and #Paramount Global held merger talks, signaling a possible tie-up between two of the largest US #broadcast outfits. videoweek.com/2023/12/21/war…

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As #SoundCloud considers options for sale or investment, it hires ex-Kobalt exec as CFO and COO. Curious about what the next move might be. musicbusinessworldwide.com/as-soundcloud-…

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Streaming #advertisinganalytics has become a popular topic in the #streamingindustry due to its potential to revolutionize how #SVOD services operate. In this article, I explore what's essential for the implementation of streaming #ad analytics: dataart.com/blog/why-svod-…