Matthew Umbro (@matt_umbro) 's Twitter Profile
Matthew Umbro

@matt_umbro

Red Sox & Pats fan. Founder of PPCChat (#PPCChat). Tweets are mine alone, and do not necessarily reflect the views of my employer.

ID: 40608654

linkhttp://ppcchat.co calendar_today17-05-2009 04:37:31

30,30K Tweet

11,11K Followers

2,2K Following

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

Not all advertisers have Google Ads offline conversion tracking (OCT) setup with associated values. Without this setup, you are only guessing the program's effectiveness. See how to set up OCT and value-based bidding! closedloop.com/how-to-setup-o… #ppcchat #googleads cc Closed Loop

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

I'm getting an "upload problem" violation in Google Ads Editor when trying to upload certain ads. There is no further explanation. According to Google, it may be a server-side error support.google.com/google-ads/edi…. Any way around the issue? #ppcchat cc AdsLiaison

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

Check out my latest post for Practical Ecommerce on the new Google tag - "New Google Tag Improves Privacy, Ad Management." What is it and what does it mean for advertisers? practicalecommerce.com/new-google-tag… #ppcchat #googleads

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

Is there a script that tells you when not all headlines and descriptions are being used in RSAs across all active campaigns and ad groups in your account? #ppcchat

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

Is it just me or is the Google Ads ad preview tool awful? I consistently get messages of "We don't know why your ads aren't showing for this search." #ppcchat

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

In my new post for Practical Ecommerce I write about "4 Outdated Google Ads Tactics to Reassess." What would you add to this list? #ppcchat #googleads practicalecommerce.com/outdated-googl…

Kirk Williams (@ppckirk) 's Twitter Profile Photo

My latest thought-piece is live on Search Engine Land 👇 Philosophical and practical. Time to kill the false urgency (the vast majority of anything urgent is falsely urgeny, I argue) in your agency with better planning and better work. #ppcchat

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

I randomly turned on the new scripts experience for a few scripts. When I did this a few weeks ago the scripts broke in the new experience. Now they work! I'm happy but am wondering why. Any ideas? cc AdsLiaison #ppcchat

Closed Loop (@closedloop) 's Twitter Profile Photo

Don't miss our Closed Loop Director of Sales Kayla Kurtz on Suds & Search today via @Search Lab! #paidsearch #ppc #ppcchat #Sales #ppcagency Kayla Kurtz

Closed Loop (@closedloop) 's Twitter Profile Photo

We're excited to announce our partnership with Optmyzr to create a #GoogleAds script to assess your #ResponsiveSearchAd strength. Learn more about this script & how you can drive campaign efficiency from Matthew Umbro, our VP of #digitaladvertising: bit.ly/3W2E1Zx

Closed Loop (@closedloop) 's Twitter Profile Photo

First-party data is the way forward, as third-party cookies make their exit. Tune in to Optmyzr's PPC Town Hall featuring @navahf & our Sr. Digital Advertising Manager Kerri Amodio (Potter) to learn how to collect first-party data and use it in your campaigns: bit.ly/3IIYP4t

Julie F Bacchini (@neptunemoon) 's Twitter Profile Photo

I've got some great guests lined up for PPC Chat in the coming weeks: 3/14 Menachem Ani - Google Ads 🎯 - Performance Max 3/21 Patrick Gilbert - Automation in PPC 3/28 Jess @ FireTeam 🔥 An agency on fire... - Ad Creative 4/4 AdsLiaison - Testing the new Broad Match Mark your calendars! #PPCChat

I've got some great guests lined up for PPC Chat in the coming weeks:

3/14 <a href="/MenachemAni/">Menachem Ani - Google Ads 🎯</a> - Performance Max

3/21 <a href="/PatrickJGilbert/">Patrick Gilbert</a> - Automation in PPC

3/28 <a href="/HireFireTeam/">Jess @ FireTeam 🔥 An agency on fire...</a> - Ad Creative

4/4 <a href="/adsliaison/">AdsLiaison</a> - Testing the new Broad Match

Mark your calendars!

#PPCChat
Julie F Bacchini (@neptunemoon) 's Twitter Profile Photo

100% recommend Melissa if you or your team is looking for an amazing PPC pro to add to your ranks! #PPCChat #MarketingTwitter

Matthew Umbro (@matt_umbro) 's Twitter Profile Photo

Hi AdsLiaison, with brand restrictions in Search campaigns, I'm unclear if adding a list automatically changes all keywords in the campaign to broad match or just adds them to the phrase/exact match keywords already present. Can you please clarify? Thank you! #ppcchat