Matthew Umbro
@matt_umbro
Red Sox & Pats fan. Founder of PPCChat (#PPCChat). Tweets are mine alone, and do not necessarily reflect the views of my employer.
ID: 40608654
http://ppcchat.co 17-05-2009 04:37:31
30,30K Tweet
11,11K Followers
2,2K Following
Not all advertisers have Google Ads offline conversion tracking (OCT) setup with associated values. Without this setup, you are only guessing the program's effectiveness. See how to set up OCT and value-based bidding! closedloop.com/how-to-setup-o… #ppcchat #googleads cc Closed Loop
I'm getting an "upload problem" violation in Google Ads Editor when trying to upload certain ads. There is no further explanation. According to Google, it may be a server-side error support.google.com/google-ads/edi…. Any way around the issue? #ppcchat cc AdsLiaison
Check out my latest post for Practical Ecommerce on the new Google tag - "New Google Tag Improves Privacy, Ad Management." What is it and what does it mean for advertisers? practicalecommerce.com/new-google-tag… #ppcchat #googleads
I bet Blue Bell Ice Cream is getting a nice bump in traffic and orders today!
In my new post for Practical Ecommerce I write about "4 Outdated Google Ads Tactics to Reassess." What would you add to this list? #ppcchat #googleads practicalecommerce.com/outdated-googl…
My latest thought-piece is live on Search Engine Land 👇 Philosophical and practical. Time to kill the false urgency (the vast majority of anything urgent is falsely urgeny, I argue) in your agency with better planning and better work. #ppcchat
I randomly turned on the new scripts experience for a few scripts. When I did this a few weeks ago the scripts broke in the new experience. Now they work! I'm happy but am wondering why. Any ideas? cc AdsLiaison #ppcchat
Don't miss our Closed Loop Director of Sales Kayla Kurtz on Suds & Search today via @Search Lab! #paidsearch #ppc #ppcchat #Sales #ppcagency Kayla Kurtz
Make sure to tune in and listen to the great Kerri Amodio (Potter) discuss the importance of first-party data in PPC!
I've got some great guests lined up for PPC Chat in the coming weeks: 3/14 Menachem Ani - Google Ads 🎯 - Performance Max 3/21 Patrick Gilbert - Automation in PPC 3/28 Jess @ FireTeam 🔥 An agency on fire... - Ad Creative 4/4 AdsLiaison - Testing the new Broad Match Mark your calendars! #PPCChat
Hi AdsLiaison, with brand restrictions in Search campaigns, I'm unclear if adding a list automatically changes all keywords in the campaign to broad match or just adds them to the phrase/exact match keywords already present. Can you please clarify? Thank you! #ppcchat