This week #IDoffMyCap to SNICKERS UK, whose slogan, 'You're Not You When You're Hungry', lives in the minds of thousands.

In my blog, I explore Snickers success in the market, their comeback from brand crisis & how they take advantage of brand audits.

bit.ly/3up0y4w

This week my #IDoffMyCap series features Bryson DeChambeau, who has certainly made a name for himself in the world of golf.

I explore how he evolved from golfer to entrepreneur, touching on taking risks & adapting to change.

Find out more: bit.ly/3gLQ1gY

#IDMC #Blog #Golf

Following the impact of Covid-19 on tourism, Qantas have reinvented their services, creating their 'Flight to Nowhere' experience, to which #IDoffMyCap .

I explore the risks Qantas took and the impact of their creative campaign.

Find out more: bit.ly/3rS1Fsn
#Blog

This week's #IDoffMyCap goes to none other than Formula 1: Drive to Survive, showing that taking risks can certainly pay off.

I explore the compelling narrative, direction and impact that F1 has achieved in leading the next generation of fans.

Find out more: bit.ly/2OXLywd

This week's edition of my #IDoffMyCap series goes to Apple for their Behind the Mac campaign.

I explore how this global phenomenon of a brand went back to its roots, touching on how less is more and it's tribe-like community.

Find out more: bit.ly/3bWR4HO

#Blog #Apple

What better way to bring in the weekend than with this week's #IDoffMyCap , which goes to Jack Daniel's.

In this edition, I explore the mastermind branding that scaled the once small regional business to a global enterprise.

Find out more: bit.ly/3ctbyXI

#Blog

Last night we saw the Duke and Duchess of Sussex tell all with Oprah Winfrey.
I share my thoughts with CEO Today on whether Meghan's interview was a job well done in terms of crisis management, or a matter of crisis escalation...

Find out more: bit.ly/3l1NBup

This week's #IDoffMyCap goes to @BoxofHeat.
Heat has made luxury items more accessible to a younger generation and their efforts towards sustainability are admirable, from their Delta Global packaging, to tackling the issue of waste.

Find out more: bit.ly/3aOcTIZ

Recently becoming a £1bn+ business, this week's #IDoffMyCap feature is dedicated to none other than leading sportswear brand, Gymshark, and it's founder, Ben Francis MBE .

Find out more about their climb to success.
bit.ly/3jXSIvt

#Gymshark #Blog #DigitalMarketing

This week's #IDoffMyCap is dedicated to Sony, following the launch of the highly anticipated PlayStation 5.

The technology industry in competitive, however Sony has continued to make a mark and succeed in endeavours.

Find out more: bit.ly/2LITi3q

#Blog #Sony

I'm excited to announce Champions (UK) plc's new partnership with Which? top ranking energy firm,
Outfox the Market.

We look forward to amplifying their excellent reputation and working closely with them to strengthen Champions' sustainability efforts.

bit.ly/2NdZot3

This week, #IDoffMyCap to Disney, who continue to adapt and evolve with the times.
I explore how Disney has seamlessly tapped into experience economy, created lifelong loyalty and their big move to the streaming market.

Find out more: bit.ly/3cHq4x0

#Blog #Disney

This week's #IDoffMyCap series campaign is none other than Just Eat UK X Snoop Dogg.
I'd be surprised if you haven't witnessed this piece of marketing gold, joining us in our living rooms most nights with a jingle you simply can't ignore.

Find out more: bit.ly/3iZMEC3

2020 was another year of results to be proud of for Champions (UK) plc, with the hard work and effort from our team driving success for the business.

Thank you to our clients and friends of the business for your continued support.

Let's see what this year will bring!
#Highlights

Find out what 2021 has in store for us in our latest blog featuring some great insights and predictions from business and marketing experts.

#ChampionsUKplc

Introducing my brand new series, I Doff My Cap.

I'll be delving into some of the most stand-out brands and campaigns to unmask what makes them click with consumers.

Follow my series every week for a new feature.

bit.ly/3sI6A0J

#IDoffMyCap #Marketing #Series

We've seen an influx of brands stepping up to support the community over the last week and Pret are a marvel example, showcasing the best of their company culture.

#IDoffMyCap - New series of brands and campaigns I admire coming soon.

It's as simple as that! #MondayMotivation

Start to make those small changes to move forward. The sooner the better! #MondayMotivation

It's important to take everyday as a lesson. #MondayMotivation