Got a need for speed? These NEW Hot Wheels track sets are sure to be a hit with the whole family!



Come by to check out our latest additions—exclusive to Mastermind Toys!

TODAY ONLY: save 20% off Kinetic Sand! This irresistible, mess-free, mouldable sand is perfect for rainy days and too-hot afternoons – it’s like bringing the beach indoors.

Can you dig it? Shop now: bit.ly/33N0imi

Until August 16, save 20% on SpyX gear! Inspire some backyard ops with cool comms and surveillance gadgets for your young agents-in-training.

Shop the deal: bit.ly/30JRImA

✨ Sparkly! The NEW book in the mega-selling TWILIGHT saga – MIDNIGHT SUN – tells the first part of the mega-selling YA vampire romance epic from Edward’s perspective. Author Stephenie Meyer shared some thoughts on revisiting her life-changing story….

Celebrate #NationalBookLoversDay by diving into our BRILLIANT science-book deal! Build kids’ non-fiction library with fascinating books on earth science, dinosaurs, coding, ecology and MUCH more…. 📚📚 bit.ly/2ER7UK9

But in case you – or someone you love – forgets, a hug (even a virtual one) is a great reminder. Got someone you’d like to shout out today?

🚨 It’s ON: our 40% off clearance sale! Save BIG on select toys, games, gear and books to see kids through the end of the summer….

Shop the sale: bit.ly/31qUkES

Preschoolers’ fave rescue squad has made NEW friends…from prehistoric times?! These terrific sets are a bit of a time-trip and LOADS of fun for the waning days of summer!

Shop these BRAND-NEW PAW Patrol goodies: bit.ly/3fpR8ys

It’s slime time: buy more and save more on select Nickelodeon Slime Kits that’ll add a little sneaky STEM to kids’ summer days.

Shop the deal: bit.ly/3klPLoj

😍 Tuesday, August 4 is Grandparents Day! It's our once-a-month event when ALL grandparents enjoy 20% off regular-price items in our stores – so limber up those shopping muscles and we’ll see you soon…. 🛍️

Wise words for young and old from a little grey donkey. Got a story of a small kindness you’d like to share?

Leave it to Mr. Rogers to put it so beautifully. 👞 👞❤️ Tell us what your hard-working kid is learning from their play these days!

☂️ Your fave promo is BACK: online and NOW in-store, too! For in-person parties OR physically-distanced birthday parades, these umbrellas make perfect loot-bag loot. (Hand ‘em out to guests for FULLY FESTIVE 2m-apart walk-past visits!)

Shop the deal: bit.ly/2OxTW1j

Caring attitudes, excellent work ethics, sweet (or dorky) dance moves…. 🕺 Tell us in the comments what YOUR kids have learned from the grownups in their lives!

Call it #WaybackWednesday : check out this rad, retro commercial for the super-satisfying, shake-to-erase classic, the Etch A Sketch! Fun fact: this French invention was originally called the “Télécran” and “The Magic Screen” – it was voted into the Toy Hall of Fame in 1998!

We’re super-proud to be Canadian and so lucky to call this country home. Wishing everyone from coast to coast to coast a safe, healthy and happy #CanadaDay .

Save 20% off ALL Rainbow Loom until July 5!

Making friendship bracelets is a CLASSIC activity for Camp Close-to-Home: crafty kids can make one-of-a-kind gifts using team colours, or just go nuts with cool designs – even glow-in-the-dark charms!

Shop now: bit.ly/2ZzxwlJ

Which is not to say that grownups can’t make mistakes. It’s how kids see us deal with the consequences, and change in order to do better that counts. #alwayslearning #failbetter

A little quiet-time reading is a time-honoured camp tradition, but what if kids could do OTHER activities with fave book characters? Check out our mad matchups below and share your best in the comments!

Our street-facing stores are open and we can’t wait to see you! Our cute assistants here are demonstrating our in-store physical distancing protocols: remaining 2m or three scooter-lengths apart. 🛴 🛴 🛴

Link: bit.ly/2BfqrxV