A great way to stay authentic and motivated long-term: Only sell or promote what you would personally buy or use.

How to grow a startup: Share your ideas. Connect with people. Create opportunities. Let luck find you.

One SaaS pricing best practice I’m not fond of is defaulting to annual subscriptions while displaying the monthly price. It feels a bit sneaky and I wouldn’t appreciate it as a customer.

My favorite part of product development is taking early versions of new features and simplifying them by removing all unnecessary elements while preserving their core functionality.

My cold plunge ritual is taking my kid to school in the freezing temperatures of European winter. It definitely kickstarts my day 🥶

Our best year yet! We made the most of the opportunities opened up by the UA to GA4 transition. Let's see what the next year has in store!

I suggested an idea to the Gnome Linux team to add a reminder feature that encourages people to take breaks from the screen to help reduce eye strain. Really glad to see that it's about to be included in the next release!

Exciting week for us at Plausible! We launched Saved Segments and Scroll Depth (your top two feature requests) and we made it to 15,011 active subscribers! Thank you all for your trust and support! 🙏🙌🥳 (And a reminder that shipping new features doesn't necessarily result in

We've made it to Wired! "Companies in the EU are starting to look for ways to ditch Amazon, Google, and Microsoft cloud services"

100 trial signups in a day! We've only hit this milestone once before in over 6 years! 🎉

I expected interest in GA alternatives to slow down after the UA-GA4 transition but that hasn't been the case. We hit a record number of signups in April (2,237 trials) and Monday was our best day yet (109 trials). One of these trials recorded 200M+ pageviews in first two days!

Wild day at Plausible yesterday. We welcomed our biggest and second-biggest subscribers. The bigger one does a billion pageviews a month 🤯 Crazy to see how far we've come. All without investors, paid ads or sales calls. Thanks to everyone who's supported us on this journey!

"They Made $1 Million Going Against Google" I like it when interviews are turned into stories with takeaways and context. More engaging and useful than the raw recording. Nice summary of how Plausible grew: youtube.com/watch?v=lqg6Iq…

SSO is almost ready! It’s our first feature that feels complicated to use. Not because we’ve changed direction but because it relies on flows outside our control. Let’s see how it goes and whether we can help troubleshoot when things get weird on the identity provider side 🤷‍♂️😬

How our "sales" process works: • Nov 2023: Bigco sends questions. We reply • 19 months of silence • June 2025: Trial begins • July: They ask for a quote No chasing. Just patience and trust in the product. I wonder if a sales team would speed it up or scare them off.

I was invited on the Subscription Heroes podcast to share the Plausible story. It's on now wherever you get podcasts if you're curious.

I did have one call last week. And another lined up this week but this one is a podcast interview. For comparison: in my old job, one day could have as many meetings as I now do in a month.

I've looked at the Plausible dashboard daily for 6 years now and never noticed this tiny misalignment. Our new designer spotted it on day one and fixed it. Going live today with a few other small design tweaks. Fresh eyes!

Last week we made Plausible even easier to use: ✅ Change optional measurements and other settings without touching your snippet ✅ Automatically track form completions with zero setup ✅ Use our Tag Manager template to track custom events and dimensions based on GTM-triggers

Fun to join the European DIGITAL SME Alliance showcase of trusted marketing tools made in Europe 🇪🇺 We talked about keeping Plausible simple and avoiding the remote control problem of becoming yet another bloated, hard-to-use product. Check it out → youtu.be/xJ9BoZgALN4?si…