Maren Becker
@marenbecker8
ID: 1032979934925545472
24-08-2018 13:16:23
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TV is full of “real people” or “slice-of-life” ads, but are they effective? This research study separates hype from results to find out what really makes an impact: bit.ly/2SgpddG Maren Becker, Nico Weigand, Werner Reinartz