Nothing says ‘new parent’ like wearing mismatched socks and realizing it at 4 p.m. 👶🧦

Pregnancy brain: When you put the cereal in the fridge and the milk in the pantry. 🥣🤦‍♀️

More cuddles, fewer errands. Shop PURITY essentials online and let us handle the rest! 💙 SHOP NOW at purityshop.co.za #PURITY #PurityShop #AD #EffortlessParenting #ShopFromHome

Newborns: Proof that something so small can make your heart grow ten times bigger (and your laundry pile too). ❤️👕 #TinyMiracles

When your baby’s yawn makes you cry—welcome to parenthood, where the littlest things are the biggest deal. 😍💤 #AllTheFeels

👅✨ It’s #InternationalTongueTwistersDay! Tongue twisters are not only hilarious but also help little ones with their language & pronunciation skills! 🎉 Gather the family & see who can say these 5 silly sentences the fastest without getting tangled up!🤭😆 #MamaMagicSA

Laughter is the best medicine… especially when it’s a dad joke! 😆 P.S. Dads, tap SAVE to keep these gems handy and share the laughs with the family tonight! 😆 #MamaMagicSA #DadJokes #LaughOutLoud #FamilyFun #Jokes #DadHumor #JokesForKids

Laughter is the best medicine… especially when it’s a dad joke! 😆 P.S. Dads, tap SAVE to keep these gems handy and share the laughs with the family tonight! 😆 #MamaMagicSA #DadJokes #LaughOutLoud #FamilyFun #Jokes #DadHumor #JokesForKids

Did you know? 🤰✨ In 2007, MamaMagic set a #GuinnessWorldRecord with 1,048 pregnant moms under one roof at the Baby Expo in Joburg! 👑💕 For nearly 20 years, we’ve celebrated & supported moms-to-be, making them feel like royalty. Here’s to many more! 🌸 #MamaMagicSA #BabyExpo

#AD Love Every Splash 💦 with Huggies® Little Swimmers! These swim nappies are crafted for pool days, beach outings, and holiday fun. With convenient, easy-open sides and reliable leak guards, you and your little one can enjoy every moment 🏖️ mess-free! 🌞 #Huggies #MamaMagicSA

Did you know that RSV, one of the most common viruses to infect children worldwide, can lead to serious illness and even hospitalisation?¹ Learn more about this silent threat & what you can do to help your little one stay healthy: mamamagic.co.za/milestones-mag… #AD #RSVUncovered

Getting ready for your little one’s arrival? 🍼 Discover essential tips on creating the perfect nursery—safe, cozy, and stylish! Check out our helpful guide: mamamagic.co.za/milestones-mag… #MamaMagicSA #ParentingTip #PreppingForBaby #NurseryIdeas

Happy Holidays! 🎄✨ To every family and every parent-to-be, we’re sending warm wishes from our tribe to yours. Whether you’re counting down to baby’s first Christmas or cherishing a new family tradition, here’s to a season of love, light, and treasured memories. #MamaMagicSA

📞 Calling all baby and parenting brands big and small! Moms and Dads want to see you at the 🩷 MamaMagic Baby Expo 2025, 17–21 April at Hall 7, the Johannesburg Expo Centre – co-located with the iconic Rand Show! Visit mamamagic.co.za/advertise-with…

TICKETS NOW OPEN! @MamaMagicSAc Baby Expo 2025 is back—bigger & better at the Rand Show! 🎉 One ticket, TWO epic expos! 📅 17-21 April 2025 | 📍 Hall 7, Johannesburg Expo Centre 🎟️ Grab yours now: mamamagic.co.za/baby-expo-2025/ #MamaMagicSA #MMBabyExpo2025 #RandShow #ParentingExpo