Magnify Digital (@magnifydigital) 's Twitter Profile
Magnify Digital

@magnifydigital

Specializing in audience development strategy, training & technology for the cultural industries. Learn about our new data platform #ScreenMiner

ID: 30921340

linkhttps://linktr.ee/magnifydigital calendar_today13-04-2009 18:21:57

4,4K Tweet

1,1K Followers

2,2K Following

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Content Tip: Simplicity Wins Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. đź“·#ContentTips #DigitalBestPractices

Content Tip: Simplicity Wins
Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. đź“·#ContentTips #DigitalBestPractices
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Social media has come a long way, and these days, #authenticity is the word on every marketer’s lips. Ahead of World #SocialMediaDay (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.

Social media has come a long way, and these days, #authenticity is the word on every marketer’s lips. Ahead of World #SocialMediaDay (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.
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From growing our team to championing client work, there’s a lot to celebrate. Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you. We are proud to support Canadian producers who continue to create a meaningful impact across platforms

From growing our team to championing client work, there’s a lot to celebrate. 
Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you. 
We are proud to support Canadian producers who continue to create a meaningful impact across platforms
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Celebrating the power of social to drive real connection. Whether you’re a creator, producer, or strategist, here’s to building digital spaces that matter. #WorldSocialMediaDay #MagnifyDigital

Celebrating the power of social to drive real connection. Whether you’re a creator, producer, or strategist, here’s to building digital spaces that matter. #WorldSocialMediaDay #MagnifyDigital
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CRTC #PathForward hearings: - Calls for better audience and engagement data - Platforms cite privacy & commercial sensitivity concerns - Discoverability alone isn’t enough - Gaps remain in measuring digital-first audiences Measuring audiences today? Complex.

CRTC #PathForward hearings: 
- Calls for better audience and engagement data
- Platforms cite privacy & commercial sensitivity concerns
- Discoverability alone isn’t enough
- Gaps remain in measuring digital-first audiences
Measuring audiences today? Complex.
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Today, CEO Moyra Rodger presents at the CRTC #PathForward hearings with a bold call for a National Audience Strategy.Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive. #CdnContent #AudienceStrategy

Today, CEO Moyra Rodger presents at the CRTC #PathForward hearings with a bold call for a National Audience Strategy.Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive.
#CdnContent #AudienceStrategy
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⚡️Digital isn’t optional. It’s essential. Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views. Producers are leading digital. Are you? Let’s talk. #Producers #DigitalStrategy #AudienceGrowth

⚡️Digital isn’t optional. It’s essential. Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital. 
Are you?
Let’s talk. 
#Producers #DigitalStrategy #AudienceGrowth
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“Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.” At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why. Watch Moyra’s CRTC talk: cpac.ca/crtc-hearings/… #CanadianContent #CRTC #AudienceStrategy

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🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, Omnifilm Entertainment, and Knowledge Network for bringing these powerful stories to life. 📺Watch: knowledge.ca/program/transp… #LeoAwards #TransplantStories #CanadianFilm

🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, <a href="/omnifilm/">Omnifilm Entertainment</a>, and Knowledge Network for bringing these powerful stories to life. 
📺Watch: knowledge.ca/program/transp…
#LeoAwards #TransplantStories #CanadianFilm
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Run Jump Play is Leo-nominated! 👏Congrats to Imagine Create Media + partners for this fun, inclusive kids series. Watch: youtube.com/channel/UCTvAg… leoawards.com/2025/nominees_… #RunJumpPlay #KidsContent

Run Jump Play is Leo-nominated! 👏Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch: youtube.com/channel/UCTvAg… leoawards.com/2025/nominees_… #RunJumpPlay #KidsContent
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👏The Great Salish Heist scores 3 Leo nominations! 🍿Watch this Indigenous-led heist comedy: orcacovemedia.com/project/the-gr… See the nominations: leoawards.com/2025/nominees_… #LeoAwards #IndigenousFilm

👏The Great Salish Heist scores 3 Leo nominations! 
🍿Watch this Indigenous-led heist comedy:
orcacovemedia.com/project/the-gr…
See the nominations:
leoawards.com/2025/nominees_…
#LeoAwards #IndigenousFilm
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🌟Good Grief is up for a Leo! 👏Congrats to Pumpkin Patch Productions, Bell Fund , and OUTtv for bringing this warm, queer comedy to screens. Watch: pumpkinpatchproductions.ca/good-griefSee The nominations: leoawards.com/2025/nominees_… #LeoAwards #GoodGrief #QueerComedy

🌟Good Grief is up for a Leo!
👏Congrats to Pumpkin Patch Productions, <a href="/BellFund/">Bell Fund</a> , and <a href="/OUTtv/">OUTtv</a> for bringing this warm, queer comedy to screens.
Watch: pumpkinpatchproductions.ca/good-griefSee 
The nominations: leoawards.com/2025/nominees_…
#LeoAwards #GoodGrief #QueerComedy
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🇨🇦YouTube is turning Canadian creators into global businesses. 📖 Learn how it fuels Canada’s creator economy and discovery. playbackonline.ca/2025/06/24/cre… #YouTube #CreatorEconomy #DigitalStrategy

🇨🇦YouTube is turning Canadian creators into global businesses.
📖 Learn how it fuels Canada’s creator economy and discovery.
playbackonline.ca/2025/06/24/cre…
#YouTube #CreatorEconomy #DigitalStrategy
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🦉Learning from the world’s most chaotic owl: Duo!Top Duolingo x Sprout Social takeaways: ⚡️ Speed > perfection 💬 Comments are a goldmine 💡 Improve 1% every post Thanks Sprout Social @Duolingo for the inspo! #SocialStrategy #Duolingo #MagnifyDigital

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🤖62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice. 👉Are you using AI in your workflow? Where’s your line between efficiency and creative integrity? 💬Share what’s working for you. #ScreenAI #ContentCreation #CanCon

🤖62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice.
👉Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬Share what’s working for you.
#ScreenAI #ContentCreation #CanCon
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🛜 Nearly 2M Canadians lack reliable internet. How to bridge the gap? ✅Offline viewing (USB, libraries) ✅Community screenings ✅Low-data platforms ✅Subtitles + transcripts Let’s make your content accessible to more people. #AccessForAll #DigitalEquity #IndieFilm #CanCon

🛜 Nearly 2M Canadians lack reliable internet. How to bridge the gap?
âś…Offline viewing (USB, libraries)
âś…Community screenings
âś…Low-data platforms
âś…Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon
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🎒 Is your back-to-school content ready? Quick checklist: ✔️ Refresh audience insights ✔️ Plan platform-specific content ✔️ Line up influencer partners Planning now = less stress later! 📩Ready to build your fall strategy? #BackToSchool #ContentStrategy #AudienceDevelopment

🎒 Is your back-to-school content ready?
Quick checklist:
 ✔️ Refresh audience insights
 ✔️ Plan platform-specific content
 ✔️ Line up influencer partners
Planning now = less stress later!
đź“©Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment
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Here are 3 smart ways creators are using AI right now: 1. Draft faster captions 2. Boost YouTube SEO with keyword insights 3. Track audience sentiment with social listening Need help with keyword tools? We’ve got you. #CreatorTools #ContentTips #MagnifyDigital #ScreenAI

Here are 3 smart ways creators are using AI right now:
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening

Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI
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🎬 Canadian producers are going digital, fast. Roblox, TikTok, and YouTube are fueling massive audience growth: • Macy Roblox: 178M impressions • Kamikazes!: 15M+ views • Blue Ant: 14 channelsDigital = essential. #DigitalStrategy #Producers #AudienceGrowth

🎬 Canadian producers are going digital, fast.
Roblox, TikTok, and YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channelsDigital = essential.
#DigitalStrategy #Producers #AudienceGrowth
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💡 Want to hear more about why Moyra wants to ditch the word Discoverability? 📆Book her to speak at your next event! Reach out through the Magnify Digital website — we’d love to connect! Read her post here: linkedin.com/in/moyrarodger/ Reach out to us: lnkd.in/etDaW7ng

đź’ˇ Want to hear more about why Moyra wants to ditch the word Discoverability?
📆Book her to speak at your next event! 
Reach out through the Magnify Digital website — we’d love to connect!
Read her post here: linkedin.com/in/moyrarodger/
Reach out to us: lnkd.in/etDaW7ng