Celebrating the 5th Loyalty Science Lab advisory board meeting! Great conversation about loyalty program reward design, retailer loyalty, and AI-enabled customer experience. Thanks to Charlotte Blank Bonnie Holub @KatrinaConn Sean Claessen Robert Welborn and others for the insights!

Loyalty Science Lab director Yuping Liu-Thompkins will be speaking at the 2021 Loyalty Observatory Conference in Italy, on rebuilding consumer habits post-pandemic. Talk will be in English. More info at linkedin.com/posts/osservat….

Proseguiamo con Yuping Lui-Thompkins, Professor Marketing, Old Dominion University: “È importante riuscire ad incentivare le abitudini dei consumatori, dando loro una piccola ricompensa" Yuping Liu-Thompkins #of2021 #crm #loyaltymanagement #digitalrevolution #loyalty

As 2021 comes to a close, we’d like to thank our awesome followers, advisory board members, and everyone we've interacted with over this year for supporting loyalty science research. Loyalty is our passion, and we could not have done it without you!

We are excited to introduce a new "Reenvisioning #Loyalty" series. In this 1st story, our advisory board member Stewart Pearson discusses the shift from value extraction to Web3's value sharing among buyers, believers, citizens, & creators. Read for free at bit.ly/3xjLRoK

Panera is expanding its subscription model to bring people to its restaurants nytv.to/38QEn

What brands have built intimacy? According to the MBLM new 2022 report based on social media analytics, Disney, Tesla, and Apple lead the pack. Entertainment, tech & retail are the top 3 sectors, though only one retailer Trader Joe's made it to top 10. mblm.com/lab/brandintim…

How are loyalty programs in North America, Europe, and APAC different from each other? The new antavo loyalty reports offer some insights. See a quick summary at antavo.com/blog/regional-….

A new insightful research publication in International Journal of Research in Marketing by Professors Nick Bombaij, Sarah Gelper, and Marnik Dekimpe analyzes 879 short-term loyalty programs to find successful designs. Full paper at bit.ly/3LrjvvX. We summarize the key insights at bit.ly/3N8zssq.

“Empathic #AI as the next stage in the customer-facing AI evolution. We identify key 🔑 components of implementing empathy in AI agents, and demonstrating artificial empathy to bridge the human-AI 🤖 customer gap.” writes Loyalty Science Lab. Learn more: ow.ly/tMtZ50K1zbm

A #marketing paradox: Some #customers happily collect relational rewards from a company’s #loyaltyprogram but fail to increase their spending with the company. Learn more about why and how you can improve your #marketingstrategy: buff.ly/3RM4DPS

What is a psychological contract with your #customers and why does it matter in your #marketingstrategy? New #marketingresearch from Strome College of Business Old Dominion University will help you discover why it’s important. buff.ly/3RM4DPS

Understanding the 'psychological contract' your #business has with its #customers can reshape your #marketing, #marketingstrategy, and #business interacts with customers. Learn more in our latest @medium article: buff.ly/3RM4DPS

Another #marketing paradox: Some #customers are never satisfied with a company but continue to reward the company with ongoing purchases. Why is that and how can it impact your #marketingstrategy? buff.ly/3RM4DPS

New Strome College of Business Old Dominion University research reveals a #marketing paradox: Even some of the most frequent travelers surprisingly loathe their most used #airlines #loyaltyprogram, stating, “I’m not loyal; I’m just a hostage.” buff.ly/3RM4DPS

Research revealed a frequent #traveler's confession about the #airline industry: 'I'm not loyal; I'm just a hostage.' It reflects a deeper psychological contract #airlines like Delta United Airlines americanair Southwest Airlines have with #customers. buff.ly/3RM4DPS

What type of psychological contract do customers have with their #bank? And how can #banks improve their #customer relationships and #marketingstrategy? New research from Strome College of Business and Old Dominion University sheds new light: buff.ly/3RM4DPS

Discover 4 ways you can apply psychological contracts to help empower your #marketing and #marketingstrategy. buff.ly/3RM4DPS

A psychological contract is a #customer’s road map of their relationship with your #business. It reflects the KIND of relationship the customer has with your business, WHAT they expect you to do, HOW they are supposed to act, and WHERE they want the relationship to go.