We were amazed to see that PURLs were more popular than QR codes in our 2024 State of Direct Mail & we weren't alone in being surprised by that! Direct mail expert Paul Bobnak was surprised as well since QR codes are so easy to create & add to a campaign. lob.com/blog/surprisin…

Take a risk and enjoy the payoff of discounts and savings on your #directmail #marketing campaigns! Have you ever tested out different textures or even scents on your mail? Learn more about the promotions available through U.S. Postal Service in our recent webinar: lob.com/events/usps-an…

"Everything is worth testing," says #directmail expert Paul Bobnak! What's next on your roadmap for testing in your #marketing campaigns? Get some other expert advice from Bobnak by watching our conversation with him on our 2024 State of Direct Mail: lob.com/blog/surprisin…

We love seeing our customers pair up #directmail with digital channels to broaden a campaign's reach & effectiveness. Especially when those messages are automated! Learn more about direct mail automation in this interview with expert Paul Bobnak: lob.com/blog/direct-ma…

📬✨Tracking direct mail just got easier at @Lob! Generate QR codes on your mailpieces and access detailed analytics to boost conversions and tailor your campaigns. 📬✨ Learn more: bit.ly/44YWITN #DirectMail #MarketingAnalytics #QRcode #Lob

Offset the rising costs & tightened regulations on digital #marketing channels but keep your activity online by managing your #directmail on a digital platform. Uncover best practices & learn about the technology available around direct mail automation: lob.com/events/usps-an…

We love getting #directmail #marketing expert Paul Bobnak's insight into all things testing and technology. Check out our interview with him on technology trends in the direct mail space: lob.com/blog/direct-ma…

✨NEW✨ advanced campaign analytics from Lob are here! Get stats like estimated cost, QR code scans, and delivery speed — so you can make every send better than the last. Learn more: lob.com/blog/introduci… #DirectMail #MarketingAnalytics #QRcode #Lob

Are you team QR code or team PURL? Read more on why #directmail expert Paul Bobnak is team QR code in our interview with him: lob.com/blog/direct-ma…

📬What 5 direct mail metrics should you be paying attention to? By adopting the right measurement approach, you can craft data-informed campaigns that deliver results. Learn how Lob makes it possible: lob.com/blog/from-post… #DirectMail #MarketingAnalytics #QRcode #Lob

That’s a wrap! 🎬 #NPF2024 delivered inspiring sessions, invaluable networking opportunities, and unforgettable moments at the Partnership for Excellence Awards luncheon, where we received the Mail Service Provider of the Year award. Thank you to everyone who connected with us!🌟

Our ✨NEW✨ no-code integrations make connecting Lob to your CRM easy. Make triggered direct mail a powerful part of your customer journey in just a few clicks. Learn more: bit.ly/3RDgsXt #DirectMail #IntegratedMarketing #AutomatedMail #Lob

📬What are 4 types of automated direct mail you should be sending? Integrate Lob with your CRM or CDP to trigger mail that delivers results. Learn more: lob.com/blog/automate-… #DirectMail #IntegratedMarketing #AutomatedMail #Lob

🎉 The 2024 State of Direct Mail Consumer Insights report is finally here! Lob and Comperemedia partnered to bring you consumer perspectives on direct mail and how it stacks up with other popular marketing channels. Ready to unlock powerful direct mail? lob.com/direct-mail-in…

According to the 2024 State of Direct Mail Consumer Insights report, 65% of consumers say they're likely to engage with direct mail from brands they already know. Are you using direct mail to build trust? Learn why now is a good time to start: bit.ly/3Aml52w

Two-thirds of respondents to the 2024 State of Direct Mail Consumer Insights report read direct mail the same day they received it. Automated & triggered direct mail campaigns can maximize the timeliness of every send. Turn more insights into action: bit.ly/3X3V54K

📫 Double the impact of your #directmail campaigns! USPS Informed Delivery is now available with Lob 🎉Send full-color, interactive email previews of your direct mail before it reaches your customer’s mailbox. Learn how ➡️lob.com/blog/double-yo… #informeddelivery

#Delivered2024 from Guru Media Hub has (ahem) delivered! We spent last week talking to 5000+ marketers from around the world about fusing direct mail with other marketing channels for max impact. Thanks to everyone who connected with us and made the event a hit!

We’re heading to Braze Forge next week and can’t wait to connect. Join us next Tuesday night for an authentic Oktoberfest celebration! Grab your spot ➡️ lob.com/event/oktoberf…

Ready to send direct mail that converts? We’ve taken everything we’ve learned from 1B+ mail sends and put it in a FREE guide filled with: ✔️Strategies we’ve seen work ✔️Actionable tips based on experience ✔️Realworld examples Download the guide: lob.com/ebooks/direct-…