Lisa Nakano
@lisanakano
ID: 21037226
16-02-2009 22:33:25
26 Tweet
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#SDSummit had so much great content today! I'm partial to the #customerengagement tracks (duh) but was pretty stoked to see my colleagues Beth Caplow and Lisa Singer highlight the addition of #customersuccess to the Product Marketing and Management (PMM) Model.
If you are head-nodding during the #SDSummit keynote re: 'virtually embracing' your customers, be sure to join us in the #CustomerEngagement track as we bring this imperative to life. #customeradvocacy #customermarketing #customersuccess Lisa Nakano Laura Ramos Renee Irion
Metrics around customer value have traditionally been "squishy" but NO MORE - spot on Ross Graber and Anthony Mcpartlin at #SDSummit
Program of the Year Award winner Medecision gets it! A strong post-sale customer experience leads to growth at every level - but you have to be able to show it with metrics. They win for their data-driven dashboard highlighted at #SDSummit
Lisa Nakano highlights #abm POY winner Medidata - 700% increase in Sr. exec engagement. That's a great output metric - indicator to KPIs!
Community events - are they aligned in your organization? 30% say no, but Bob Peterson is telling us how to improve that #SDSummit
“You can't understand the VoC w/o actually hearing the voice of the customer.” community.uservoice.com/blog/jeff-lash… via Poc_by_Ritsuy