🧴 Dove was losing ground in rural Colombia and didn’t know why. Latana helped Unilever track 32K+ responses/month via in-app surveys and advanced modeling. Result? A 5% dip in brand consideration spotted early - and reversed. 👉 hubs.ly/Q03lgHR60

🚀 Exciting news: We’re heading to IIEX Europe 2025! Our team will be there to share how advanced analytics, non-incentivized sampling, and Bayesian modeling are transforming brand tracking. See you there! 👋 #IIEXEurope2025 #BrandTracking #ConsumerInsights #MarketResearch

Discover how to maintain data integrity and ensure consistent, reliable brand tracking across all markets. Read the article for our approach: hubs.ly/Q03mJ8Yc0

Ad-based taps into the digital ad ecosystem to reach almost anyone with a smartphone. This approach means full control, transparency and scalability. Whether you need a niche audience or global coverage, you have access without running out of respondents. hubs.ly/Q03n480c0

Big shoutout to our brilliant Director of Research, Stephanie Clapham, who recently sat down with Website Planet to talk all things brand tracking! 🙌 If you’re still making big decisions based on “just okay” data, Steph’s got some thoughts. 👀 hubs.ly/Q03nwxh80

Brian Callander, Senior Data Scientist at Latana, explores the most common - and most costly - issues plaguing brand measurement today. Dive into his answers below. If there is something not covered, send us your question at [email protected]. hubs.ly/Q03nKrQv0

Brian has been a key player in the development of a Bayesian statistical model based on MRP, designed to stabilise results across waves and reduce margin of error by up to 90%.

Brand tracking often breaks the moment you try to adapt it. Add new markets, get inconsistent sampling methods. Change survey questions, risk disrupting your trend data. Target new or niche audiences, and the MoE can spike. We can change that. hubs.ly/Q03pFKXt0

Reminder for all heading to #IIEXEurope: Latana will be on-site! 📍 Visit our booth at A6 🧪 Join our session on June 18th at 10:45 am at the Purple Stage 🤝 Connect with our team #IIEX #ConsumerInsights #BrandTracking #Latana #DataQuality

We asked nearly 1,000 people in the UK how sustainable they believe Unilever is today: 📉 Only 9% consider Unilever “very sustainable.” ❌ 14% associate it with being “not at all” or “not very” sustainable. 🤷 A surprising 59% responded neutrally or said, “I don’t know.”

In her latest interview, our Director of Research, Stephanie Clapham, explains how AI-driven survey fraud threatens not just data quality, but cybersecurity, and how fixing survey methods can help safeguard both. hubs.ly/Q03qRg0x0

Will you be at #IIEX Europe this June 17th and 18th? Steph will and she is eager to discuss innovative brand tracking with you. Stop by booth A6 for a chat.

We recently looked into consumer attitudes around refillable bathroom products, prompted by the news that Unilever is acquiring Wild, the UK-based refillable deodorant brand. We surveyed nearly 1000 people in the UK and the data revealed a fairly even split:

At Latana, we do things differently - and if you’re heading to IIEX, we’d love to show you how. If you’re curious what that looks like in practice, check out our Data Quality Guide in advance. It’s a quick read, but it says a lot about what we stand for. hubs.ly/Q03qQkGT0

Curious how modern tech is transforming brand tracking? Join us for an in-depth Q&A with Joe Corcoran, our Chief Technology Officer. 👉 Read the full Q&A here: hubs.ly/Q03rF8Kv0

🧪 IIEX starts tomorrow and we’ll be there! Come find us at Booth A6, where we’re taking on one of the most frustrating issues in research: survey fraud. 📅 Don’t miss Nico’s talk on June 18 at 10:45am: “Brand Tracking is Broken — Here’s How to Fix It.” #IIEX #ConsumerInsights

Day 1 at #IIEXEurope and fraud in brand surveys is top of mind. We’ve been sharing how Latana tackles it — and the response has been great. Catch Nico Jaspers tomorrow at 10:45am on the Purple Stage to learn how we cut costs and boost data reliability.

#IIEX2025 Day 2! Catch Nico on the Purple Stage at 10:45 am to learn why traditional brand tracking methods fall short and how an innovative approach can transform data quality. Not in Amsterdam? Download the presentation slides here: hubs.ly/Q03szxb80

Reflecting on two packed days at IIEX Europe 2025. The conversations this year confirmed AI is no longer a trend, it’s part of the infrastructure and it’s reshaping the way researchers work across the board. If you're re-evaluating your brand tracker, we’d be happy to help.

Reliable insights start with a strong culture. At Latana, we value: 🧭 Clarity – clear goals = faster progress 🔄 Agility – adapt, don’t stall 🌤️ Positivity – focus on solutions Thanks to Michael Heiduk and Nikolina Tuka for bringing these to life. #BrandTracking #CultureMatters