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Explain one of the mental processes that help consumers remember? - dual coding is a process in which two different sensory traces are available to remember something. A trace is a mental patch by which some thought becomes active. #CBES3Q4

What is Message Congruity? How does it affect consumer behaviour? - message congruity represents the extent to which a message is internally consistent and fits surrounding information. This can affect consumer behaviour by having an influence in their expectations. #CBES3Q2

#CBES4Q4 Q1. Attitudes are understanding the factors that influence consumer attitudes is very important for marketers. Attitudes play a critical role in consumer behaviour. They are particularly important because they motivate people to behave inrelatively consistent ways

#CBES4Q4  A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret

#CBES4Q4 Every attitude has three components that are represented in what is called the ABC model of attitudes: A for affective, B for behavioral, and C for cognitive. Although every attitude has these three components, any particular attitude can be based on one component

#CBES4Q4Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.

#CBES6Q1 Consumer culture represents the commonly held societal beliefs that define what is socially gratifying within a specific society. Culture shapes value by framing everyday life in terms of these commonly held beliefs.

#CBES6Q3 Culture is a learned process. Consumers learn culture through one of the two socialization processes discussed in this section. Socialization involves learning through observation and the active processing of information about lived, everyday experience.

Situational Influence Categories: Time, Place and Conditions. #CBES7Q1

The four different types of shopping activities are; Acquisitional, Epistemic, Experiential, Impulsive. #CBES7Q2

Customer satisfaction receives a lot of attention from consumer researchers and marketing managers. Consumer satisfaction is a post-consumption phenomenon because it is a reaction to an outcome. #CBES9Q2

consumers can dispose of products through: Trashing Recycling Converting Trading Donating Reselling #CBES9Q4