The first public feedback I received for Sales Introverts was being teased in front of a few thousand employees at SKO.

Screenshots of my 'long LinkedIn posts that no one will ever read' were put up on the screen, and my slack blew up with people either piling on or offering

The first public feedback I received for Sales Introverts was being teased in front of a few thousand employees at SKO.

Screenshots of my 'long LinkedIn posts that no one will ever read' were put up on the screen, and my slack blew up with people either piling on or offering

Why I think my rewrite improves this cold email:

1) Leads with what they care about instead of who we are

2) Replaces “how we do it” with “outcomes we drive”

3) Shift in offer language (free trial) to be more persuasive

4) Easier CTA (learn how easy vs commit to a trial)

Why I think my rewrite improves this cold email:

1) Leads with what they care about instead of who we are

2) Replaces “how we do it” with “outcomes we drive”

3) Shift in offer language (free trial) to be more persuasive

4) Easier CTA (learn how easy vs commit to a trial)

Why this email works:

1) Catches my attention with “how often are you the only woman in the room?”

Definitely had to open this one to see where it took me.

2) Understands my current state

I’ve spent my career in tech, so definitely in a “network of bros.” We’ll just ignore

When I was discouraged from being yelled at in practice, my high school basketball coach told me:

'Don't be worried if I'm yelling at you to get better.

Be worried if I stop.

Because if I stop, I've given up on you.'

Criticism from a good leader is a means to improve.

Pausing instead of saying “um” is the simplest hack to sounding more confident.

Time kills deals. To improve deal velocity, shift your mindset away from “our average deal cycle is 3-5 months” to “our average deal cycle is 5-7 decisions.”

I’ll teach you how in two minutes:

Time kills deals. To improve deal velocity, shift your mindset away from “our average deal cycle is 3-5 months” to “our average deal cycle is 5-7 decisions.”

I’ll teach you how in two minutes:

Ending my discovery calls by “empowering the no” doubled my win rate for qualified pipeline. 

Here’s what I’d say:

“Based on our conversation today, we might be able to help you improve [outcome]. 

If we continue the conversation, we’ll go deeper into how we drive that outcome

Ending my discovery calls by “empowering the no” doubled my win rate for qualified pipeline. 

Here’s what I’d say:

“Based on our conversation today, we might be able to help you improve [outcome]. 

If we continue the conversation, we’ll go deeper into how we drive that outcome

What complete strangers on LinkedIn must think my calendar looks like:

Finance teams and payment terms have always been funny to me.

Pre-signature: “We will absolutely not offer Net 60 payment terms. If the license is over a million, we’ll consider Net 45.”

Post-signature: “Hi! Your payment is 842 days overdue. Could you kindly let us know when

In my first full fiscal year at MongoDB my org achieved 163% of my revenue target.

We accomplished this with minimal ecosystem support:

- One SDR for 30+ AEs
- No dedicated marketing resource
- Fewer than two inbounds per rep for the entire year

Not to mention the terrible

I remember a call with a great AE and a contact that perfectly fit our ICP (VP of Customer Experience).

The call was going great until he asked us what we do.

The rep went into what we called our “Experience Management” pitch.

The marketing approved, persuasive, high-level

I remember a call with a great AE and a contact that perfectly fit our ICP (VP of Customer Experience).

The call was going great until he asked us what we do.

The rep went into what we called our “Experience Management” pitch.

The marketing approved, persuasive, high-level

I had miserable results in sales for my first few years until I learned about “locus of control.”

Average reps have an external locus of control:

“I’ll succeed if my manager develops me, my territory is great, marketing gets me leads, and my SDR produces.”

I spent so much time

My last few quarters as an AE, my win rate was double the company average. Here are three things I stopped doing that led to success: