Mortgage Purchase Application Index (seasonally adjusted), reading for the second week of May: 2018 -> 252.4 2019 -> 268.5 2020 -> 243.3 2021 -> 265.3 2022 -> 225.0 2023 -> 165.4 2024 -> 141.1 2025 -> 166.5

Year-over-year shift in home values by metro area Map via ResiClub 🏡📊

D.R. Horton CEO: Every $1 a builder spends on rate buydowns still results in a greater payment reduction for the buyer than a $1 price cut "still [it’s] more advantageous to the buyer and the cost is less to increase the rate buydown then to cut the price"

Updated incentives chart for Lennar through 2Q-2025. $LEN

Builders, sales and marketing leadership, OSCs, are you ready to up your game? The Home Builder Digital Marketing Summit offers the best value and hands-on learning experience in the industry. EARLY BIRD PRICING ENDS JUNE 30TH. Buildermarketingsummit.com

Contracts to buy previously owned U.S. homes increased more than expected in May, but higher mortgage rates remain a constraint for buyers. #NARPHS reuters.com/business/us-pe…

Homebuilders in June dropped prices YOY in 7 of 9 regions we survey. Both Northern & Southern California are quickly becoming some of the weakest housing markets on pricing trends.  Northeast & Midwest are the last two regions in positive YOY price territory, but not by much.

Adjustable rate mortgages are already ~5.75% and if/when the Fed cuts 25bps in September, they’ll hit 5.5%. We know from surveying owners & renters for several years this is the ‘magic mortgage rate’ to get people off the fence, especially those locked in at legacy low rates.

Builders: Struggling to get traffic? Join us tomorrow to learn about this powerful traffic conversion tool that builders of any size can do. hiveologie us02web.zoom.us/webinar/regist…

Happy Halloween! 👻👽🦇

Break through the noise and the fear to help your buyers understand today's opportunities. Join us LIVE on Tuesday to get your specific questions answered. Register at Newhomessolutions.com/head-to-head

If you only attend one SMPH this year, this is the one. Join us Wednesday to get a head start on 2026. Register at linktr.ee/NewHomesSoluti…

Mortgage spreads are now only 0.25% basis points away from getting back to normal 🎄🎅❄️⛄

BIG ONE-DAY MORTGAGE RATE DROP The average 30-year fixed mortgage rate today: 5.99% Same day last year: 7.15% ------------------ 10-year Treasury yield today: 4.17% Spread today: 182 bps 👀

Register: us02web.zoom.us/webinar/regist…

See you there!

Year-over-year shift in home prices, by ZIP Code Map via ResiClub 🏡📊