Remembering all those who died in conflict & those who were injured & died later of complications, like my late husband Alan. He joined the Royal Navy as a boy sailor & was invalided out due to diabetes caused by battle stress in a little-known war in Borneo. He was just 60.

Content strategy, social media scheduling, content pillars - might be scary words, but what do they mean to me? Planning Thinking about your audience, their issues & how you can solve them can help overcome that last-minute fear that stops you from posting anything at all.

Around 80% of your #socialmedia #content should be value-driven. That your audience finds educational, engaging, inspirational or entertaining. The remaining 20% can focus on promotional content. Too many promotional or repetitive posts will alienate your audience.

I am passionate about writing. Researching & crafting a #blog, #article, #newsrelease, #website, #award entry or #newsletter. I get to know you & your business & write in your voice, not AI. If you are putting off any of these tasks, get in touch. #freelance #copywriter

Do you worry about where your next leads are coming from? Consistency is important. A customer journey is a long one, from awareness, to following, to commenting or asking for advice, then one day they may contact you for help or recommend you to someone else.

All discussions with my clients start with 'Who is your target audience?' Before building a website or doing any social media or marketing, you must define your ideal customer Once you clearly understand your target audience, you can create content that will resonate with them.

I like a bit of alliteration.... in fact I just like words and love putting them together for #articles and #blogs. If you need some help, message me.

How can small businesses effectively track their marketing? ✅Use Google Analytics to track visitors/conversion rates ✅Use social media insights ✅Ask Customers! ✅Use unique discount codes/landing pages/phone numbers ✅Track revenue ✅Review & adjust campaigns based on data

If you are based in the #Shropshire council area (not Telford & Wrekin), check out what events and support are available with Shropshire Growth Hub. From mentoring to finance, marketing to export and of course #networking. marchesgrowthhub.co.uk/about-us/mgh-s…

To improve your business #visibility & #credibility, create, claim or update your #Google profile • Enables your customers to find you on Google Search & Maps • There may be a profile in your name. Make sure you claim it! • The more reviews, the higher up the search you appear

How do I help clients with LinkedIn? Ensuring their profile is optimised and up to date Content should be authentic, relevant, interesting, engaging or helpful. Spend time making connections & engaging with content to build relationships.

Wishing everyone a peaceful and happy Christmas and I'd like to thank all my customers and connections for their continued support of my business.

Wishing all my customers and connections a Happy New Year and I am looking forward to meeting even more amazing Shropshire businesses in the coming year.

'Evergreen' social media content remains relevant, valuable & interesting over time. It shouldn't replace your 'everyday' content but can: 🌲Build trust, add value & grow engagement 🌲Be repurposed and reshared 🌲Reinforce your brand 🌲Reduces the need for new content

Do you set marketing goals? These should fit with your overall business priorities, aims & values. Track meaningful, not vanity metrics (e.g. followers & likes) These are easy to track, but have little value. Instead, focus on engagement, click-through & conversion rates.

'Evergreen' social media content remains relevant, valuable & interesting over time. It shouldn't replace your 'everyday' content but can: 🌲Build trust, add value & grow engagement 🌲Be repurposed and reshared 🌲Reinforce your brand 🌲Reduces the need for new content

It's #nationalhotandspicyfoodday! I'm a great lover & not a bad cook of curries, but the Chief Curry Maker is Lajina, Lajina Masala! She can teach you to cook a variety of dishes, from hot & spicy to mild & fragrant, multi-layered Indian food & she has her own spice range....

Just 3 days left to enter the Best SME Awards, a new event from Debbie Gilbert at Best Businesswomen Awards. Lots of categories and some simple questions to answer. If you've already entered awards, you probably already have the info & evidence required! postly.app/4KTw

Last night I was delighted to receive a High Sheriff of Shropshire award from Jane Trowbridge, High Sheriff of Shropshire. I was one of 38 volunteers recognised for 'great and valuable services to the community', in my case, for fundraising at my Posh Frocks Charity Dinner.

Grants for 'whole projects' up to £5000 for charities & not-for-profits for: • Energy-efficient lighting & heating • New kitchen or bathroom etc. • Installation of a sensory room • General painting & decorating • Improving safety & security postly.app/4Kmr