My heart feels so full when I see them all together #TedLasso

There's an understandable misconception that when people have time off during the holidays, they will spend more time on social and that you need more content during those times. But in my experience, most people tend to spend LESS time on social platforms during the holidays.🤷🏻‍♂️

Me as Social Media Manager in 2014: Studies show that if you post at 11:42am on a Friday and include 2 hashtags on a post that’s exactly 156 characters it will perform 22% better! Me as Social Media Manager in 2021: I don’t know man. This shit changes every day. I can’t keep up.

Embarrassing how proud I am of myself anytime I manage to put my phone down so I can, “focus on the tv”

We need a tool that allows for us social peeps to manage Facebook and IG without having a FB account.

Social Media Managers after somehow managing to beat the Facebook algorithm to get even just a 2% increase in organic reach…

Me as a Social Media Manager in 2014: Oh! Facebook has new features! I can’t wait to try them! Me as a Social Media Manager in 2022: Oh. Facebook has new features…again. FML.

i really be like “ohh shit my mask” like i’m Batman or something

Social media managers work on systems that by their nature are designed to distract us. Just because we know how these systems work does not mean we are immune to them. So, we must take even stronger measures than the average person to protect our time and attention.

Here's your regular reminder that not all social media marketing advice applies to your brand. What works for a national brand doesn't always work for a local coffee shop, a gov agency, university, NPO, DTC brand, fintech start-up, etc... Take what works and ignore what doesn't.

Every single successful social media manager has made multiple mistakes over the course of their careers--from small typos to "OMG I can't believe I did that" level stuff. Every. Single. One. It's not the end of the world if you mess up. Own it. Learn from it. Move on.

Let's stop saying "I'm a team of one." There's no such thing. Let's call it what it is. You're overworked. It's not a badge of honor.

The definition of Social media management success is so subjective that it makes it really challenging to do the job effectively

Non-social media ppl: “let’s get this post up ASAP” Social media manager: “working on it now” *1 min pass* NSMP: “why isn’t it up yet?” SMM: “I have to find the asset, edit, crop, write & proof captions, find relevant hashtags/seo words, determine right channel, not mess up.”

Florence Pugh had the time today #freethenippple

99.99999999% of the time your brand or org doesn’t need an app—it needs a website that doesn’t suck. And chances are, if you do get an app, you’ll just end up with an app that sucks in addition to your website that sucks.

TIFF. September, 2022.

i'm genuinely heartbroken about this. SYTYCD fans have been following tWitch's journey since 2008 and rooting for him every step of the way. His talent was almost as big as his heart. I'm devastated for his wife Allison and their kids. x.com/Bossip/status/…