[18/24] Again, there are always exceptions. I’ve seen companies with small but engaged social media audiences convert at a much higher rate and for a much higher average investment. While social media audience is a decent predictor of success, remember – it’s only one piece of

[19/24] What about influencers? There is a great temptation to use influencers and to assume that they will drive their audience to invest in your company. After all, if the hottest online celebrity with 10,000,000 social media followers posts about your company, you get a whole

[20/24] It’s not that easy. Read my article medium.com/@KendallAlmeri… about the pitfalls of using celebrities and influencers to help sell securities. Assuming you can keep the celebrity/influencer reigned in and that they actually do what you ask them to do, the conversion rates

[21/24] But again, it’s a numbers game. That celebrity with 10,000,000 followers can get a lot of eyeballs to your offering page, and some small percentage will convert into investors... and probably a larger percentage will convert into customers. As you can probably tell, my

[22/24] There are other benefits to celebrity/influencer endorsements and they can be very important to the overall success of any equity crowdfunding offering, but don’t make the mistake of assuming that a celebrity/influencer, even with a huge audience, is going to make your

[23/24] So what does the perfect candidate for a Reg A or Reg CF offering look like? In my opinion, the perfect client for equity crowdfunding has an existing large and engaged customer base and email list. They also have large and engaged social media following. They have a

[24/24] But even if you don’t have any of those things, your company could still be a great candidate for equity crowdfunding. You and your team may have a lot of friends and family who want to invest, but never had the opportunity. You may have access to the media and one

Mark your calendar. I'll be appearing at thesupercrowd.com/25 and presenting the Top 10 Legal and Marketing Mistakes That Will Ruin An Equity Crowdfunding Offering on 8/22/25 at 1:25 PM Eastern/10:25 AM Pacific. Join me and StartEngine's Ron Miller, DealMaker's Rebecca

For anyone who wants to see me live just to see how perfectly my picture in this ad is Photoshopped (Hint: I still look exactly like this 20-year-old photo!) and to learn the Top 10 Legal and Marketing Mistakes That Ruin An Equity Crowdfunding Offering - watch my presentation

Today, August 22 at 1:25 PM Eastern, you get to see me - the World's Best Photoshopped Crowdfunding Lawyer - explain the Top 10 Legal and Marketing Mistakes That Ruin An Equity Crowdfunding Offering at SuperCrowd with the inimitable Devin Thorpe. Here's the link:

Check out my video "Top 10 Legal or Marketing Mistakes That Will Ruin Your Equity Crowdfunding Offering" from SuperCrowd with the legendary Devin Thorpe. Learn from other people's mistakes and also learn what a truncated police dachshund has to do with all of this!

I just published Top 10 Legal or Marketing Mistakes That Will Ruin Your Equity Crowdfunding Offering medium.com/p/top-10-legal…

Fire Napier now. Don’t let him leave the field with a job. #Gators

Does anyone have Nick Saban's phone number handy? In addition to pooling a few million to buy out the worst coach in UF history, the Bull Gators need to throw in a hundred million more to bring the legend out of retirement. Hell, I'd settle for Lou Saban at this point.

For my fellow Florida Gators Football Fans (and others who hate the Gators but like to read my rants about things that don't matter all that much in the big picture): I negotiate a lot of contracts. When you have leverage in contract negotiations, you should get the better deal. Unless

Preparing to watch the final game of the worst coach in Florida Gators football history. Napier will be fired after this game - win or lose. I have an inside source … trust me on this. He’s finally gone either today or tomorrow. Break out the champagne! (Note: my inside source

Rumor is Florida Gators Football are going to hire Pat Summerall as their new head ball coach. A broadcaster who has been dead for years is still a better coach than Napier or any other high school football coach that mental midget Stricklin wants to hire. #Gators #FireStricklin

As a #Gators fan, I'm obviously willing to give Sun Belt Jon Sumrall a fair shot (just like I did with Sun Belt Billy for about two weeks) but these stats give me a dreaded feeling of deja vu. At least Sumrall isn't so stupid as to think he doesn't need an offensive

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