In 2 days I'll be leaving the comforts of my home, a mattress, heat, quiet, etc to sleep outside for one night to show solidarity and care for homeless youth in Philly. Would love a donation if you could. Here is a link: sleepout.org/index.cfm?fuse…

“We’ve been pleasing the algorithms for so long, we forgot how to please humans.” - Wil Reynolds #BrightonSEO

"Fuck that traffic, it’s gone. You know what’s not gone? Relationships and people. That’s in vogue. It’s revenue driving." - Wil Reynolds challenging the industry status quo at 💣 #BrightonSEO

"Do what AI can't: Take a stand, AI has no opinions. Collaborate, AI has no friends. Make a video, AI has no face (at least not yet)." - Andy Crestodina #BrightonSEO

Loved Andy Crestodina’s talk at #BrightonSEO. So many great prompts for SEOs. Definitely a deck to come back to if you missed it! 🧠

💯 THIS: "LLMs are trained on data from some of the best websites in the world. Digital PR links and brand mentions not only train these models, they’re also entity building." - Andrew Holland #BrightonSEO #digitalPR

"When SEO becomes mechanical, that’s where the real magic happens. No silos + good process + good communication = high growth." - Pat Reinhart #BrightonSEO

Want to 4x your link building budget? “Don’t bury the lede. Don’t be distracting. Take time with your visuals. Represent the data, value, and benefits the CMO is looking for.” — James Wirth #BrightonSEO

"The top 3 organic search results receive more than two-thirds (68.7%) of all clicks on the Google Search page." - Rob Delory #BrightonSEO

Want to win stakeholder support for SEO? “We’re confused because we’re all speaking different languages. We need to stop using our language. We need to learn the language of other departments.” — Rob Delory highlighting loads of effective reports in Ahrefs #BrightonSEO

Easily one of my top 3 talks from #BrightonSEO was Greg Gifford, incredibly actionable for anyone who needs local link building and rankings. Two great resources he assembled that I bookmarked: bit.ly/questions-for-… bit.ly/bad-ass-link-w…

“Every single other social network and channel has fallen in engagement, except email. Email stands stronger than ever.” — Rand Fishkin (follow @randderuiter on Threads) #BrightonSEO

“Does anyone still send clicks? It’s search, that’s where the referral traffic comes from. Notice TikTok doesn’t send any traffic.” — Rand Fishkin (follow @randderuiter on Threads) #BrightonSEO

“For every 1,000 US Google searches, 360 clicks go to the open web.” — Rand Fishkin (follow @randderuiter on Threads) #BrightonSEO

“Where we consume and engage with brands doesn’t start, or end, exclusively, in Google’s ecosystem.” — Rand Fishkin (follow @randderuiter on Threads) #BrightonSEO

“44% of Google Searches are for specific brands.” — Rand Fishkin (follow @randderuiter on Threads) #BrightonSEO

So glad I was the slide paparazzi at #BrightonSEO bc coming back to my favorites folder has me 🧠 💡 🚀 Thanks for all of your incredible data analysis and actionable insights, as always, Rand Fishkin (follow @randderuiter on Threads)!

Excited to dive into my PLAUD recordings from #BrightonSEO—this nifty tool might be my new favorite conference sidekick! #ai #ftw

Inspiring to see Wil Reynolds closing in on $50k for #endyouthhomelessness. I think the #SEO #DigitalPR #AI community should step up and help him get into the #1 spot before the event ends tomorrow! I donated, will you? sleepout.org/index.cfm?fuse…

The rhetoric that's exploding on this platform is deeply disheartening. Twitter fostered education and community for me post-grad; X's mission is amplifying hate. I’m stepping away to invest my energy into platforms that uplift and educate in an era of massive innovation and