Kate Price (@kate_l_price) 's Twitter Profile
Kate Price

@kate_l_price

Adventurer in 21st Century Marketing. Championing the next generation of consumers and the #futureofmarketing Partner Kantar Consulting Views are my own

ID: 30077801

linkhttp://www.linkedin.com/in/katepricebranding calendar_today09-04-2009 21:56:18

248 Tweet

104 Followers

221 Following

Kate Price (@kate_l_price) 's Twitter Profile Photo

My latest blog. The world used to be full of straight lines- now not so much. From gender fluidity to Skinny Popchips. What does it mean for marketers. lnkd.in/eRubfcb

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This post combines 2 of my favorite #futureofmarketing subjects. #LookEast & #Centennials. Micro-influencers, Gaming, Shopping is Social & a way to carve out an identity for this cohort of only children. lnkd.in/digsAkD

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Fantastic article from my friend Danielle CCO at Mindshare- on Strategy shaming the fact that in trying to go fast ( without a brief) - the result can often be no result. “If tomorrow we could advertise holograms to people from s…lnkd.in/dH8b4qA lnkd.in/dvaSrXC

Kate Price (@kate_l_price) 's Twitter Profile Photo

This week’s thought. You won’t believe this one simple superpower that changes everything. Or something like that..... lnkd.in/dfpGkRT

Kate Price (@kate_l_price) 's Twitter Profile Photo

Senior Consultants are the engine that drive our business. You are the people that make things happen, connect the dots, help us exceed client expectations and train & mentor the next generation. We need more of you. Come join us. lnkd.in/ecdM2Xs

Kate Price (@kate_l_price) 's Twitter Profile Photo

From my friends & colleagues at Kantar. A new series Branding for Good. Did you know that 84% of centennials expect companies to take a stand on social issues. lnkd.in/dtfagxS

Kate Price (@kate_l_price) 's Twitter Profile Photo

This week’s thought for the week Will your Marketing job be taken over by robots? The answer is, not necessarily. But we all need to do some things differently to make sure. #futureofmarketing #AI #Automation lnkd.in/dDm_Psz

Kate Price (@kate_l_price) 's Twitter Profile Photo

Amazing couple of days with female leaders at WPP. Fantastic opportunity to connect across the network, to look inward to personal barriers and finding ways to pay it forward. Thanks ladies you were inspiring. Oh, and the Ritz Carlton HalfMoonBay- wasn’t…lnkd.in/dYW6gSp

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Do you have 3-5 yrs experience in marketing? Do you want to focus your time on solving tricky strategic challenges? Do you want to make a difference to some of world’s largest brands? Do you want to work in one of the coolest (& tallest) buildings in NYC…lnkd.in/dR_u5eE

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OK working moms out there! Studies show that it’s better for your kids if you spend your non working hours ( that you are not with them) in self care, NOT doing housework. Just sayin’ lnkd.in/dtpMEYq

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For those of you just diving into marketing planning season. This one is for you. This year, make your life easier and #ack the plan. lnkd.in/ejh5ZKY

Kate Price (@kate_l_price) 's Twitter Profile Photo

As we hurtle towards a minority majority world, marketers take note of that 66% of 12-22 years old Hispanics don’t feel well represented by brands. lnkd.in/d2W7Juk

Kate Price (@kate_l_price) 's Twitter Profile Photo

So this is sort of meta. I am sharing Walker’s latest ‘One thing I learned” which shares some of my own thinking on generalists. Bonus fact - Generalist CEOs earn on average $1MM more than Specialist CEOs. #justenoughtobedangerous lnkd.in/dhX26as