Love this DrinkAG1 partnership with True Food Kitchen. Clean ingredients, healthful food, mission aligned. 💚 PS - the AG1 drinks are like nutrient rich mock-tails and soooo tasty!

What Sara, Erin, and their teams have built is remarkable. Same with Shopify. So cool to spend time with her and Harley Finkelstein and all the great people who came to hang with us. 💚 many DrinkAG1 drinks were had, deep dives on quality, marketing, building businesses, and fun

...obsessed with continuous improvement...really more the continuous pursuit of excellence. The Hotshot Rule is a foundational practice and part of an operating system both personally and professionally that has also helped the teams and companies I’ve led. We are all capable

Yes!

I get asked about influencers and marketing often -- and while any type of marketing can drive awareness and trial, it's quality and experience that drives repeat purchase. No one is still drinking AG1 daily years later because they heard a pod (no offense to our great

More research and clinical proof is needed in the supplement industry... we continue to do the work.

Four randomized placebo controlled clinical trials - 4 different populations - plus multiple preclinical studies, all demonstrating the impact of AG1. In addition to previous pre clinicals and an RCT. In addition to ingredient research. Some highlights: 10x the

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We’ve grown an incredible DTC business over the past 15 years, and I’m stoked to share that we're taking our first step into brick and mortar onto shelves with Costco, a retailer I’ve long admired for its remarkable commitment to quality and dedication to members and their

Going on @TBPN at 4:30ET to talk about AG1's growth and scale with one product and one channel, recent innovation and expansion into retail, the evolving landscape of nutrition science and supplements, and more. Join us!

Thanks John Coogan and Jordi Hays for having me on TBPN today. Always fun to end the week with a gong moment and talking Drink AG1’s growth journey, expansion into Costco, strategies for Amazon, and what people should look for when shopping for a supplement brand they can trust.