KELLY SCOTT MADISON
@ksm_media
Business First. Media Always. Powered by Data Truths.
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http://www.ksmmedia.com 29-09-2011 20:41:39
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If you're on site with us at the Chicago Ad Fed Career Day, it's Expo time! Come chat with us about careers and growth at KSM.
.Cicis Pizza CMO Stephanie Hoppe takes the stage at today's MediaPost QSR Summit to talk about the success of its Endless Pizzabilities campaign. Stay tuned for some live takeaways! #MediaPostInsiderSummits #QSR #Marketing #ClientLove
When Stephanie Hoppe started at Cicis Pizza, they were targeting all adults 18+ who like pizza, and were measuring in impressions. Finding more accurate and effective audiences—and measuring meaningful KPIs—is moving Cicis into the future. #MediaPostInsiderSummits #QSR
.Cicis Pizza didn't have to look far to find compelling ways to reignite their brand. Looking back to their roots as the inventor of the pizza buffet was the inspiration for quirky inventor C.C. Pazzinni. #MediaPostInsiderSummits #QSR #Marketing #ClientLove
Fostering a culture of innovation and strong partnerships can get messy. But it's an essential key to building bolder and more exciting brand experiences (and results!). Cicis Pizza #MediaPostInsiderSummits #QSR #Marketing #ClientLove
There's a lot of data out there. It's easy to fall into over-engineering. Instead, invest in the right tech to simplify and centralize your data streams. Then, trust those tools and your team to leverage your most important insights. Cicis Pizza #MediaPostInsiderSummits