Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile
Dr. Karen Nelson-Field

@knelsonfield

CEO Amplified Intelligence. Author of The Attention Economy and Viral Marketing: the science of sharing.

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linkhttps://amplifiedintelligence.com.au/ calendar_today02-07-2010 01:28:06

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Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

What a wonderful experience to present for the Omnicom Media Group in Saudi Arabia. Thankyou Elda Choucair and Christos Solomi for allowing me to present to your wonderful clients. lnkd.in/gQKZnTf3

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

It’s easy to look back at our careers and see trajectories as logical, or even predestined, but not many can claim such clarity. The amazing Victoria Usher, the impressive CEO of GingerMay is conducting a series on the winding pathway to our career destin…lnkd.in/g2AZA8N5

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Very excited to be named an honoree at the Top Women in Media and AdTech Awards, alongside so many inspiring and innovative leaders. Congratulations to my fellow “tech trailblazers" and to all those paving the way for women in thi…lnkd.in/g6nbnf4e bit.ly/3oPRSr3

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Thank-you Uber, a great session. And I am a big fan of Lara Thom from Guzman y Gomez Mexican Kitchen, a super smart marketer and absolutely hilarious ! lnkd.in/g-epz3_4

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

A great day with a team that truly understand not only the value of attention measurement but understand the importance of its application across the entire media ecosystem. Thanks for having us. lnkd.in/gz7tRqnU

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

My new WARC article is about 'Meaty Proof' - a concept in law where the evidence provided is so substantial that it proves an argument beyond any doubt. As an industry, our case evidence to date has replied on post-campaign surveys…lnkd.in/gfFR8452 lnkd.in/gWggKV2P

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Congratulations Screenvision Media on the success of your up-fronts. Thank-you for working with us on the largest USA attention Cinema collection. You are a wonderful partner to work with. lnkd.in/gyG8kJKt

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

I had so much fun presenting at Cannes in Cairns. LOTS of people have asked for the deck, so here is a link if you want to download it (much easier than sending pdfs to many). For those of you who are going to Cannes in Cannes, I will see you soon ;-) lnkd.in/g2W3kFfT

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Looking forward to sitting on a panel in Cannes2023 alongside OMD USA, NBCUniversal and Google. Just a friendly chat, thanks to Coalition for Innovative Media Measurement (CIMM), about Quality Media and Quality Media Measurement. It will be fun. lnkd.in/gqY4dyGN

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

The What, How, Which and Why of attention economics. An attention ecosystem I have been working for about 8 months now in readiness for a session at ISBA in London next week (oh and my second Attention Economy book which will be out later in the year). I…lnkd.in/g6SVH3bG

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Big congratulations to the Belgian Broadcasters, the team at Via Belgium, and of course to the wonderful Wout Dockx on Winning Gold for the work on attention. Thankyou for a great partnership. lnkd.in/gqrgpHnR

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

Super fun and spirited debate. Thankyou @google NBCUniversal OMD USA and Coalition for Innovative Media Measurement (CIMM) lnkd.in/gqFSgCtB

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

It was wonderful to partner with Lindt & Sprüngli and Publicis UK on such an important conference for your amazing business. Well done Gerhard Louw and team (and thank you for the chocolates, which are on the long journey home to Australia with me). lnkd.in/gbQ3_-wU

Dr. Karen Nelson-Field (@knelsonfield) 's Twitter Profile Photo

The sensational Chrissie Hanson on point as usual "attention can indeed be applied as a lever for campaign optimization, if you commit to the rigor of knowing best practices around content, and what the format will be used, and the…lnkd.in/gcbQPxJw lnkd.in/gS_VE4hB