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A/B testing costs more than you think. When people talk about the benefits of marketing experiments they don't usually mention an important factor: complexity and overhead. It's very possible that an experiment literally isn't worth your time

100% true. Prioritize.

If you write on the web please do this

Small consistent efforts in the same direction, daily lead to amazing results

Been thinking about this a lot lately. This sums up the problem of pillar pages and opportunity for originality in SEO perfectly.

“Information gain”. Finally, a word to sum up the solution to the copycat content problem! It’s hard, but it needs to be. That’s how we fight the copycat content chaos. Thanks Camden and Bill Slawski ⚓ 🇺🇦

The more experience I’ve picked up in SEO, the more I’ve came to realise it matters less about what you know and more about how you communicate what you know. Persuasion and collaboration is underrated.

Yup, SEO = Content, links & code. (Targeted at a set of keywords, or better yet, Topics)

Yes! If you are making website changes or launching big campaigns remember to annotate! It saves so much time down the line trying to figure out what happened

John Doherty 👍 You can rank sites without obsessing over the latest google update. Just keep nailing the basics consistently.

I wish I had focused more on SEO & marketing and lesser on building the product. — Every first-time startup founder

SEO isn’t the sexiest marketing strategy but damn does it work.

#marketing #MarketingTwitter

Persistence.

#COVID19 pandemic, #SupplyChain disruptions, natural disasters, civil unnest and now coronal mass ejections. Should organizations & individuals be prepared by now? If it happens will they just ride it out? #PlantheWorkWorkthePlan globalnews.ca/news/8333956/h…

"There's no real black hat / white hat anymore. Just money hat and do-what-Google-says hat." - Cyrus SEO

Alright, what's all this about the SEO spreadsheet?