Jon Kagan (@jonkagan) 's Twitter Profile
Jon Kagan

@jonkagan

Director of Search Marketing, with a taste for Travel and a Unique Beer. All views/tweets are solely my own.

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calendar_today04-03-2009 04:19:32

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Jon Kagan (@jonkagan) 's Twitter Profile Photo

Her tone exudes the same level of enthusiasm as my wife gives me when I explain to her why the New York Jets need to follow my recommendations on draft day #ppcchat #GML2025

Jon Kagan (@jonkagan) 's Twitter Profile Photo

I've literally had clients (healthcare) tell me that measurement accuracy is the difference between life and death. Just saying. #ppcchat #GML2025

Jon Kagan (@jonkagan) 's Twitter Profile Photo

My take away from #GML2025 Grade: B- Viable opportunity: Mixed bag if you don't use AI Pros: Great on shopping and video Cons: Way too much reliance in trusting AI, still not addressing transparency/control issues #ppcchat

Jon Kagan (@jonkagan) 's Twitter Profile Photo

Did anyone else in the #ppcchat fam see the email from Bing about how they are getting rid of formal TCPA and TROAS bid strategies, but then explains to you the work around so you can still do it? Was this necessary?

Jon Kagan (@jonkagan) 's Twitter Profile Photo

hey #ppcchat fam pro-tip if you're testing Text Customization with AI Max. Carefully check all your assets, otherwise you might be horrifically surprised.

Jon Kagan (@jonkagan) 's Twitter Profile Photo

hey AdsLiaison a heads up, for the 4th time in 4 weeks, I have been getting emails from the Google Ads Experts wanting to have meetings for CID's that are not & never have been associated with me or my org. And it is getting really hard to not send a snarky reply. #ppcchat

Jon Kagan (@jonkagan) 's Twitter Profile Photo

Why should you update your Google Ads password? Because someone will hack the account and run their GDN ads on your dime to a malicious site (no, this was not my account) #ppcchat

Why should you update your <a href="/GoogleAds/">Google Ads</a> password? Because someone will hack the account and run their GDN ads on your dime to a malicious site (no, this was not my account) #ppcchat
Jon Kagan (@jonkagan) 's Twitter Profile Photo

Things I have more faith in than the New York Jets offensive line: -Google Pmax transparency -Meta customer support -Advertiser brand safety control on Twitter/X -Trusting market share of Amazon DSP numbers -Linkedin Ads day parting ability #ppcchat