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PR pros may need to think carefully about who to target with the advent of AI search...

We love taking PMs or experts to NY. Choosing where to stay in NY is a whole other topic...

Congrats to the hard-working journalists in Milwaukee!

We're trying to imagine the marketing work ahead in order for firms to meet Cerulli Associates forecast for $2.5 trillion in #alts by 2028. lowecom.com/2024/10/17/alt… #TheLoweDown

So many awards. Apply wisely.

Podcast fans: new updates to our ever-popular list of investing podcasts!

The recent bounty of election commentary from asset managers & advisory firms illustrate a proven, winning PR approach. In the latest Lowe Group post Jody Lowe expands on the benefit for leverage expertise for #PublicRelations and brand-building. lowecom.com/2024/11/06/pr-…

Some excellent data on what advisors expect from asset management websites.

In addition to a robust conference agenda, I have to say the food this year is pretty good!

Self-serving content can undermine the implicit contract you have with your readers. Ben Bishop explains how to avoid that in our latest Lowe Group blog post. bit.ly/4i3soxx #TheLoweDown #FinancialPR

This is a refresh of a blog I wrote a while back on rebuilding your reputation when things go wrong. The advice remains the same....

We had a great evening sponsoring the Milwaukee Press Club Meet the Media event! It’s always great to connect with our #MKE press community & meet new faces in the industry. Our own Greg Joslyn even got to showcase his mixology skills during his “celebrity bartending” shift.🍻

The investment industry has long worked with influencers—and to the industry's benefit. Today's generation offers more opportunities, writes Jody Lowe in this week's post. bit.ly/40bcPvo

ETF issuers, follow these suggestions from @JodyLowepr to raise assets to achieve viability. bit.ly/4arshby

The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post, Jody Lowe elaborates on what's in a crisis toolkit. bit.ly/3CEumEz

The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before. Pat Allen comments in today’s Lowe Group post. bit.ly/3QGMdxW

Say hello to $PRXG and $PRXV, launched today on the NYSE. We’re introducing practical ETFs for faith-based investing. praxisinvests.com/products/etfs?…

PPC advertising continues to work for asset and wealth managers, but heightened competition means the most desirable terms may be out of reach. Not to worry—Pat Allen says you might be better off long term with other brand-building tactics. #LoweDown lowecom.com/insights/blog/…

Earned media: the PR workhorse for visibility. Nothing beats third-party validation—but your firm must be worthy of it. We make the case in our latest Lowe Group post. #LoweDown lowecom.com/insights/blog/…

Jody Lowe rarely misses a hashtag#MICUS conference. Read her takeaways about this year's high energy event: lowecom.com/insights/blog/… #LoweDown