Search behavior is shifting under our feet... If you’re not tracking your GEO and AEO performance daily in 2025, you’re already falling behind.👇

Are LLM hallucinations a good thing for GEO? If you’re unaware, hallucinations refer to instances where LLMs generate false or made-up information that sounds plausible but isn’t actually true. How could this possibly be a good thing? People use LLMs because they’re incredibly

“I skate to where the puck is going to be, not where it has been.”- Wayne Gretzky This has always been one of my favorite quotes and basically sums up why Opascope is putting so much focus into GEO research to understand LLM optimization. I personally have switched 95% of all

Can you dominate in SERPs by pumping out AI-written content? Remember… Google is going to rank the best content in relation to the search query. If that content happens to be AI-written? So be it. However, let’s think about this logically… Way back when… Google became the

Yes, AI search is important, but don’t forget about SEO. I audit roughly ~400 websites per month for SEO. I’d argue maybe 1 in 30 of them are doing the fundamentals properly. Forget the gimmicks, forget the hacks. I’m talking about the basics you could learn online and start

The phrase” old habits die hard” has never been more relevant to SEO than right now. What used to be irrelevant or useful in specific cases is now front-and-center in terms of SEO importance. However, most people (including many marketing agencies) haven’t figured it out yet.

You won’t exclusively be creating content for people anymore. You’ll be creating content for bots to synthesize into AI prompt responses. But what exactly does that look like? How would bot content differ from content meant for human eyes? That entirely depends on your goals

SEO is one of the few marketing strategies that comes with built-in social proof. If you receive an email from a DTC brand, you don’t automatically trust it. If you see a Facebook ad about a SaaS platform, you don’t automatically trust it. But with SEO, trust isn’t an issue.

I believe that Google will become more of a competitive player to ChatGPT in 2026 as AI is both a software and a hardware game. Here is why that matters:

LLMs will make people better shoppers, better vendor selectors, and better decision makers across all buying decisions you can imagine. Why? The key to buying the right product is asking the right questions to identify the perfect fit for your circumstances. However, many

Don’t chase prompts with the most volume. Focus on the most specific prompt that your product or service solves for your customer or client.

Here’s your visual for the day… Look how much information LLMs derive from Reddit compared to anywhere else. Anyone who fundamentally understands SEO knows exactly why Reddit is the king of LLM-sourced information and why SEO is far from dead. The internet is full of spam.

The truth will set you free. Optimizations in SEO and now in AEO follow inefficiencies in what algorithms use for ranking and visibility. Because of this, algorithms always move towards what is hard to fake. This is why human reviews, trusted backlinks, Reddit posts are

After hosting several webinars and attending many events revolving around AI, I’ve asked numerous people questions about their preference between search term-based search vs prompt-based search. Their answers have been quite striking: The overwhelming majority of people are

It took me over 4 months to stop thinking in SEO. What does that mean? I used to think in keywords, relevance and monthly search volume. Because of this, when I first started thinking about LLM optimization, I was trying to find the most frequent questions someone might type

Many think AI just “answers” questions… but LLMs are doing more. Many times the first step is to understand what is important and why it matters. This is the basis of finding the right answers, just the same as an analyst or consultant would.   Here’s how that decision

Like every other marketing medium, brands leveraging GEO should prioritize a quality product and focus on being the best at answering their prospects' questions. Algorithms evolve to eliminate what’s easy to fake, which is why GEO gimmicks, much like SEO gimmicks of the past,

WebMCP is coming… and your website might soon be unusable. Not to humans, but to AI This week, Google Chrome announced early support for a new proposed web standard called WebMCP, a browser-level standard that lets websites expose structured actions directly to AI agents.