Jesko Perrey (@jeskoperrey) 's Twitter Profile
Jesko Perrey

@jeskoperrey

Sr. Partner, Global Knowledge Leader McKinsey Mktg & Sales Practice. Help clients transform mktg & sales capabilities to drive above-market growth.

ID: 2802149768

linkhttp://www.mckinseyonmarketingandsales.com calendar_today10-09-2014 17:21:14

619 Tweet

605 Followers

109 Following

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Roll out the red carpet…. A unique engagement strategy is necessary for VIP customers. Have a read here for five solutions that can win over VIPs and avoid common pitfalls. #CX #VIP #loyalty tinyurl.com/2p96u74z

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Love is in the air – or is it that new sneaker smell? An exciting series of Valentine’s Day sneakers were released. My favourite are the Jordans (obviously). Which ones are your favourite? #valentinesday #sneakers #newdrop tinyurl.com/3h46xzzs

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Consumers care about sustainability. Products making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims. #ESG #sustainability #customer tinyurl.com/46r2rpu4

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Retailers are stuck between a rock and a hard place. They are navigating sharp rises in supplier costs, and a decrease in sales. Read on about how inflation is impacting retail strategies in Business Chief. #inflation #retail #customer tinyurl.com/d7n7r9mp

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Copenhagen fashion week set 18 sustainability requirements on designers participating in the show. This The Guardian article investigates how fashion shows can drive change by introducing sustainability standards. #fashion #sustainability #carbon tinyurl.com/3e4bcuvs

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

McKinsey’s InNYC accelerator, aims to accelerate inclusive innovation in technology. Find out how the pro bono program supports New York City tech start-up founders from underrepresented groups. #inclusion #diversity #innovation tinyurl.com/mr2s2wf5

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

How many times do you wear your clothes before throwing them out? Consumers are keeping clothing items for half as long as they did, in the early aughts. #fashion #sustainability #cx tinyurl.com/yc6rx62x

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Celebrities are increasingly launching their own skincare, hair, and cosmetics products. This Financial Times article explores how successful brands channel authenticity, to cater to a genuine consumer need. #beauty #brand #authenticity tinyurl.com/mr2jrprn

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Pharmaceutical companies are increasingly leveraging digital capabilities to create patient-centric solutions. Analytics, data, and AI are improving patient access, disease diagnosis and patient support. #patient #pharma #innovation tinyurl.com/ybjsjcha

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

As the digital realm expands, so does the potential to improve the customer experience. 59% of consumers are excited about transitioning their everyday activities to the metaverse, particularly virtual retail experiences. #retail #CX #metaverse tinyurl.com/yccjdxpn

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Companies pledged about $340 billion to driving racial equity between May 2020 and October 2022. Businesses can measure the success of their efforts and help combat racial injustice in a meaningful, sustainable way. #race #equity #justice tinyurl.com/25ufwkct

Companies pledged about $340 billion to driving racial equity between May 2020 and October 2022.  

Businesses can measure the success of their efforts and help combat racial injustice in a meaningful, sustainable way.  

#race #equity #justice   

tinyurl.com/25ufwkct
Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

AI will no doubt greatly improve the patient care journey. AI’s ability to rapidly analyse huge datasets could pave the way for drug discovery, faster and more accurate diagnostics, and better treatment. #pharma #patient #CX tinyurl.com/mrxzvv3v

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Surprisingly few retailers have taken full advantage advanced data analytics, despite the potential to enhance the customer experience and track consumer behaviour. #CX #data #analytics tinyurl.com/ahb9c5fe

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

New data regulations from the EU provide new possibilities of data sharing that will ensure customer expectations are met. #customer #data #GDPR tinyurl.com/32ua3y4y

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Medtech companies with a customer-centric approach can treat more patients, get products to market faster, reduce costs, and improve their sustainability. #medtech #sustainability #innovation tinyurl.com/y7d2es4m

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

The world's first commercial-scale textile recycling mill has been opened in Sweden. This is a major step forward in the fashion industry’s ability to recycle used clothes. #fashion #sustainability #recycling tinyurl.com/25783zmj

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

To harness the potential of generative AI, fashion companies must: ⭐ Make value their North Star ⭐ Know risks and plan to mitigate them ⭐ Upskill their current workforce ⭐ Partner with the right tech support #AI #technology #fashion tinyurl.com/23d8up6c

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Healthcare providers must rethink their marketing approach by: ✅ Educating the C-suite on the importance of marketing. ✅ Building sophisticated capabilities by choosing use cases wisely. ✅ Measuring what works. #CX #healthcare #pharma tinyurl.com/mps5x2bh

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Wondering where AI is taking fashion? Fashion United capture the thoughts of industry professionals who discuss how AI is transforming the industry - from design to customer experience. #fashion #AI #CX #innovation tinyurl.com/26havec3

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

Experience-led growth is a strategy that delights customers, while resulting in concrete financial outcomes. Our new research explores how to succeed by putting customers at the heart – take a read! #strategy #CX #growth tinyurl.com/ymvnzwhz