👩‍🌾 Oh, walled gardens! Your mystique may be interesting, but it is also hindering. Debate continues to spark over transparency and growth throughout the industry and the role that this information trend plays. cc: MediaPost 🥑 hubs.li/Q01nR9JT0.

🤳🏻 Gen Z may love their phones the most, but they also really like streaming. CTV is where they consume most of their television content. So, how can you combine both preferences to reach them? Marketing Dive has some insight 🥑 hubs.li/Q01p83Hv0

📣 Agencies, this one is for you. Rob Beeler (beeler.tech) recently shared some advice on adapting to the changing environment including: ✅ Identify strengths ✅ Prioritize talent retention ✅ Accept brands’ preference for ownership 🥑 hubs.li/Q01pBWZX0 via AdExchanger

👂 Did you hear? Samsung will now be at the smart TV OS party. They will now license their Linux-based Tizen operating system to third-party manufacturers for sets sold in Europe, Australia and New Zealand. Daniel Frankel reports via @ThisIsNextTV 🥑 hubs.li/Q01pQXM80

Signed, sealed, delivered - it's YOURS 📢 🎉 We are beyond excited to share that the 8th Annual State of the Software Supply Chain Report is live and ready for you 👏🏼 Dive in here 🌊 bit.ly/3D86Ux8

So, you’re ready to take on that CTV strategy (as you should be), but not sure where it fits into your marketing funnel? 🧐 @AdExchanger has you covered with this piece exploring how best to prioritize the platform 🥑 hubs.li/Q01q4nyg0.

🗓 November 1st will reportedly mark a must-see event in advertising. On that date, Netflix plans to debut its lower-cost ad-supported tier. ❓Will it work out? Answers vary. But one thing is for sure - you’ll want to pay attention. 🥑hubs.li/Q01qctVz0 via Performance Marketing World

🪢 We’d hate to see networks break up with their local affiliates, especially since they have been with some of them for 70+ years. So, what can be done to make sure these partnerships last in the streaming era? Emily Barr explores at TVNewsCheck 🥑 hubs.li/Q01qxZxS0.

#AWNewYork did not disappoint, with conversations covering topics ranging from creative measurement to the Web 3.0, to the metaverse, & more. No need for FOMO though, Advocado's Harold Geller provides key takeaways from the week and why they matter 🥑 hubs.li/Q01qPzr40

👏 Kudos to Procter & Gamble for showing how it's done. Learn how they are leading the way for Addressable Television 📺 and reach investment AdExchanger 🥑 hubs.li/Q01q-7YW0 #ANAMasters #TV #Reach

🎃 It feels appropriate to share this article on Halloween, because what seems more like a modern-day episode of “The Twilight Zone” than the metaverse? WFA dives into the cautions marketers should take as they journey into this new realm 🥑 hubs.li/Q01r4jy90

Based on the transformative power of #blockchain, our industry experts are ready to pose the idea of “Imagine if...” 🔮 First up, @Arca's CEO Rayne Steinberg imagines if Amazon converted to a #DAO. Watch the full video here 👉 invest.ar.ca/imagineif #BlockchainYourFuture

🔔 Wake up! General market is not a thing. That’s essentially the message Procter & Gamble Chief Brand Officer Marc Pritchard gave the industry while speaking at the Association of National Advertisers’ annual conference. 🥑 hubs.li/Q01rr5WP0 via MediaPost #ANAMasters

Rise and shine 😎 👋 All Day DevOps - It's time to party. 🥳 #CaffeinatedbySonatype ☕️ #AllDayDevOps #ADDO2022

✍️ As Alyssa Boyle wrote for AdExchanger, “The marriage between WarnerMedia and Discovery is not an easy one.” But can its upcoming combined, ad-supported platform set to launch in Spring finally bring them their happily ever after? 🥑 hubs.li/Q01sm4M50

Transparent, automated data collection and analytics is about to get tastier! We’re proud to introduce Guac, Advocado’s first-of-its-kind integrated data platform gathering insight from multiple sources to immediately identify opportunities. 🥑 hubs.li/Q01szNw50

.@Arca’s David Nage🎯 shares the three areas he’s keeping an eye on post $FTX collapse with Anne Sraders at FORTUNE. Find out why he is interested in: 🔵 Key Management 🔵 #DeFi 🔵 Security 🔗 invest.ar.ca/3Oq8kad

Why Fianu? Fianu, the leading #DevOps automated governance platform, was built by enterprise developers for enterprises to deliver: 📸 30+ Pipeline Attestations 🚦 Policy Gates & Rules Engine 📋 Software Asset Inventory Learn more. 👇 fianu.io/product

❓ How does Fianu boost enterprise developers' efficiency? ⚡️ Fianu helped Dexcom, a leading glucose monitor provider, identify risks missed by manual processes, enhancing security and quality pre-deployment. 🚦 Learn more. ➡️ fianu.io

📑 Let's talk about proof. 1️⃣ In Part One of our series on automated governance, we explore how proof drives successful automated governance in your company. Read the full blog. 👉 bit.ly/4egNuGV