How can radio sellers help small business owners? Jeff Caves discusses in this column from the BSM Archives presented by Steve Stone 🗣️🎙️📻📺.
barrettsportsmedia.com/2023/12/08/how…

68 and 63 year olds out and a 38 year old in- makes sense for relevance. I like those 2 but heck I’m in a dying demo. 55-64 isn’t the target but we are reality. I don’t know that Ryan moves the needle with 18-34

Breakdown of 2024 #NFLDraft by Recruiting Stars
-------------------
15 - ⭐️⭐️⭐️⭐️⭐️ - 6%
72 - ⭐️⭐️⭐️⭐️ - 28%
128 - ⭐️⭐️⭐️ - 50%

16% of players drafted this year were two stars or not even ranked by most recruiting services.

A champion for Boise, Boise State
And Idaho. Rip. What a ride he had…

Paul Zimmerman was never asked back to be part of NFL Draft telecast.

Host asked him, 'Why are players getting bigger, stronger and faster?'

Dr. Z said, 'Steroids'

When it comes to radio advertising, consistency is key. Jeff Caves explains in this column from the BSM Archives presented by Steve Stone 🗣️🎙️📻📺.
barrettsportsmedia.com/2024/02/02/con…

My idol! I went to his camps and stayed for 2 sessions. RIP. Dark day!

#RIP Bill Tobin
“Who in the hell is Mel Kiper?” - Bill Tobin
😂
Anybody who saw this will never forget

5m a year? A QB, DL, Wr and Point guard could easily split that .

Arkansas 0 players Duke 2 - fans will have to work harder to follow. Player loyalty is gone just like consumer loyalty.>>Stewart to become 7th from Duke to enter portal - via @ESPN App espn.com/mens-college-b…

It feels so small compared to the women's NCAA games. Now what>>? ESPN Averages 3.25 Million Viewers for NBA Play-In Tournament Doubleheader barrettsportsmedia.com/2024/04/19/esp…

I liked the NBA better when every team had a guy who looked like a dad who was turning up the intensity in a driveway basketball game with his 15-year-old son. Not today, junior.

That sound we hear is the act wearing real thin. I don’t know where he belongs but it’s not Colorado. The NFL maybe? Maybe? He’s fun to watch but to him he wants to be feared.

More transfers, for sure. Football looks more like basketball. I will adjust, and coaches will as well if they want the $. Kids will make mistakes and leave too much, but they will learn lessons, and it will change again.

Regular season women CBB and the WNBA both draw about 500k tv audience per game. So Car, Iowa, Tenn, UConn have the attention of their whole state during NCAA tourney. WNBA playoffs ratings are the same as regular season. It will take a year or 2 or more.

Awful Announcing Verne sendoff is of course Jim talking for a minute and Verne getting 5 seconds.

.Jeff Caves' 70-20-10 rule for advertising budgets:

70% - Proven Strategies
20% - Competitor Tactics
10% - Out-of-the-Box Ideas

Detailed column on BSM 👇
barrettsportsmedia.com/2024/04/12/the…

Say you're working with a $120k advertising budget.

How much should go towards new ideas versus proven methods?

Jeff Caves has the guide for you⬇️
barrettsportsmedia.com/2024/04/12/the…

A tremendous person- a DFW legend as well- very loyal to the family of Doak Walker- sorely missed.

It could be more of the same in the future as 18-year-old male players skip college or stay in Europe.