5 words to never use in marketing… Don’t use “cheap”… try words like affordable. Don’t use “discount”… try limited time offer or promotion or X% off. Don’t use “buy”… try start my free trial, upgrade, add to cart or get started. Don’t use “hurry up”… instead if there is

The simplest way for businesses to get more social media engagement. Did you know that the average person consumes 68 minutes a day of video on the social web according to Statista? What’s more impressive is in the last 5 years that number has doubled… and it is still growing

We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use search and what they click on. Here’s what we learned: 1. Only 11% of people scrolled to the bottom of page 1. In most cases, people clicked on a result towards the top of the

The biggest social media cheat code… People will tell you that if you want more social engagement you have to post amazing content. Although that’s true, it doesn’t guarantee social media success. But do you know what the biggest thing most social networks look for? It

Good marketing doesn’t require tricks. It’s not about using a single word that'll skyrocket ad click rates. Or using a tool that will magically do everything for you. It’s about understanding your audience first. For example, Stanley Cups didn’t do well until they understood

I post at least 180 pieces of content on social media each month. And just like every other marketer, sometimes I get stuck. Usually, I just know what to post based on what I am seeing in my space… but I get stuck like every other person. And when I do, I use 3 tools that

My favorite marketing strategy still to this date is giving away something for free. Not “freemium”… not a “trial”, but really, fully free. The key to this strategy is to think about the cost of marketing. If the cost of marketing is extremely low, you would be better off

5 marketing trends companies are ignoring. Trend #1: Companies look at ChatGPT as a tool to help them finish their tasks, but that’s it. And it works for that, but there is another opportunity. According to Similar Web ChatGPT generates 1.8 billion pageviews a month. It’s

The quickest way to get 1000 REAL followers who love to engage. Whether it's a personal brand or a corporate brand, it’s hard to gain street cred without at least 1,000 followers. Buying them does no good because they are junk followers who won’t engage, which will hurt your

Posting is not marketing. People fall into this trap that if they post content on the social web, they are marketing. That’s the furthest thing from the truth. When you look at the definition of marketing… it refers to the activities a company undertakes to promote the buying

3 things you need to understand about marketing. If I knew them, I could have saved… - A few million dollars in bad marketing spend. - 13-plus years of doing things the hard way. - 5 years in college So, what are the 3 things? 1. Your brand is the only real differentiating

You’ll grow faster by leveraging your strengths than by trying to fix what you are weak at. When I was a kid, we were taught in school that you can do anything you put your mind to. And you can be anything you want to be. That’s not true. You don’t see me in the NBA. Focus

Obsess over your customers AND your competitors. Jeff Bezos once explained how you need to obsess about your customers, not your competitors. I agree, he is right about obsessing over your customers. But you can lose market share if you also aren't paying attention to your

This is what’s happening to SEO traffic after Google rolled out AI Overviews. We checked out search data from our SMB clients in e-commerce and local services in the US. Here’s what we found from the AI Overview launch: Key Metrics: Impressions: Went down. Clicks & CTR: Went

This is the difference between micro-influencers and well-known influencers with millions of followers. We helped a company beauty company with influencer marketing. They wanted to work with prominent influencers and not micro-influencers. We wanted to work with

An SEO trick every content marketer should know. When we looked at 5000 websites that generate more than 100,000 visitors a month, on average, we saw that 20% of their content drove 68.12% of their SEO traffic. So, instead of spending more time publishing new blog posts, focus

A social media trick everyone should use on Instagram. Just check out the stats on this Instagram post. Over 4700 comments and over 100,000 views. Best of all I just filmed it right outside of a restaurant while it was raining. No script… it only took a few minutes to record.

My blog generates 3 million visitors a month and over 40,000 leads. But I would do it differently if I had to do it all over again. Why? Short answer: it was done wrong. Long answer: Because I aim to target marketers, I created content based on what marketers want to read.

The best thing I've done in my career is start my work day at 4 am. I've been doing it so long that I don't need an alarm to wake up... I naturally wake up early. Everyone has calls, everyone has emails and meetings... everyone has the stuff to deal with that feels

If you are going to write content, you should use the 2 following prompts on ChatGPT: Prompt 1: I am writing a blog post on [insert topic], can you recommend relevant internal links on [insert the URL of your site] Prompt 2: I’m writing a blog post about [insert topic], can