Consumers prefer #ads over #subscriptions - nearly 8 in 10 (78%) consumers would rather receive more ads than pay for digital content and services. 7 in 10 (69%) agree it is a fair trade-off to receive ads in exchange for free services. #advertising IAB iab.com/news/consumer-…

#audio, the perfect platform for mass engagement - especially when you want people to come to the pictures. 📽 It's reaching 99% of opening weekend moviegoers. Radio is at 84% of reach, surpassing cable TV (69%) and broadcast TV (68%). per Audacy. #marketing #brandawareness

Creative elements in #audio #ads that drive the strongest emotional impact: 👩 female voiceover 🎶 jingles 🎼 music 🗣 5 brand mentions Great insights by Mediaprobe. #advertising #creative

Online #audio listening hits an all-time high: 76% of the U.S. age 12+ have listened in the last month - roughly 218 million. 💥 Every week, 70% of the 12+ population (201M) tunes in. Also, Edison Research says 38% (109M) ever listened to an #audiobook last year. #growth

#digitalaudio had 18.9% YoY #growth in 2023 🚀- outperforming other formats. That's $7 billion in total revenue. To show you how much of an upswing this is, total revenue last year was $5.9 billion. It’s more than double the $3.1 billion recorded in 2020. #Advertising IAB PwC

Do you know who ranks No. 1 for global #podcast listeners? 🎧 The answer might surprise you. Amazing data from YouGov showing once again the worldwide power of podcasting, despite its uneven proliferation across continents. #podcasts #global

Neat little update by Spotify for podcasters: consumption hours for podcast episodes. 🎙 It shows how long your audience has spent with each episode - total number of hours all people spent listening. A step further in terms of podcast measurement. #podcasts #spotify

Next 3 days, I'll be back in London, attending The Podcast Show '24. With Oren Liberman, I'll be representing TrinityAudio. We’ll be out and about, eager to talk all-things #audio and try some new tea flavors ☕. Reach out via DM if you'd like to meet! #podcasts #podshowldn

On my way to The Podcast Show 2024 after a seriously delayed flight. ✈ Inside scoop is that this year is exceeding the previous - and last year was a blast. Looking forward to seeing all you podcast and audio lovers there! At least the weather is nice. ☔ #podshowldn #podcasts

On this #4thofJuly , as airwaves crackle and audio streams flow, we celebrate with our friends another year of pushing boundaries and creating sounds that resonate. Wishing you and your loved ones a safe and joyous #holiday! #usa

Heavy #audio listeners are more likely to shop online and spend more than #TV viewers: heavy AM/FM radio listeners spent 19% more than heavy TV viewers heavy podcast listeners spend nearly 2x as much as heavy TV viewers. More proof that sound can be a brand's secret weapon.

2 weeks from now, I’ll be at Programmatic I/O by AdExchanger in NYC trying to politely hook people on #audio content. If you’re interested or in the mood for a light chat about the #media world, I’m your huckleberry. Let me know via a DM or a reply! #contentmarketing #AdTech

Friendly reminder that I'll be in NYC next week for a #digitaladvertising shindig and looking to connect with you. 🤝 If you're in the biz, attending AdExchanger's Programmatic I/O, and want to chat about audio and advertising, let's #letsconnect and grab a coffee! Who's in?

Listeners aged 13-34 have more than doubled time listening to spoken word #audio (whether from radio, streaming, podcasts, or audiobooks) in 2024 than 10 years ago. 📈 And it's all thanks to #podcasts. #contentstrategy Edison Research

Officially beginning my stay in the Big Apple 🍎 with AdExchanger 's Programmatic I/O. Fun fact: I'm staying at the same hotel where the event is being held (no, I'm not lazy, just pragmatic) so plenty of opportunities to get together. #programmaticio #adtech #letsconnect

Happy news - we’ve partnered with RebelMouse to bring AI-powered #audio to their platform! By integrating our solution, RebelMouse is providing #digital #publishers with a powerful tool to engage their audiences and find new ways to connect. #AI benzinga.com/content/443774…