[PODCAST 01] The first episode of Content Deconstructed is with the brilliant James Finlayson talking about some of the ridiculously successful campaigns he and the team Verve Search have created... contenthubble.com/podcast/james-…

I wonder whether the generation now at school, remotely working, will forever associate working from home with not seeing their friends or being able to go anywhere. Are we raising a generation who’ll be desperate to be in the office?

SEMrush, the SEO tool, has filed to go public. Here's the S-1: sec.gov/Archives/edgar… They spent $54 million on marketing last year, for revenue of $125 million. (gross profit $95m, net loss $7m)

I don’t suppose anyone has a list of all the major syndication networks and their web properties (Gannet, JPIMedia etc)? Testing out something cool :)

For £1k you can now build your own satellite and send it into low earth orbit - ambasat.com/shop/ - that'

In a move that’s said to have made Wembley-based glaziers Sky Glass (skyglass.co.uk) furious, BSkyB has launched it’s own TV and, in doing so, instantly destroyed Sky Glass’ brand SERPS - sky.com/glass

More media consolidation as DotDash buys 40 publishers including Better Homes & Gardens, Southern Living and InStyle. Ad-supported written publishing’s business model is broken - these buy-outs are a sticking plaster. reuters.com/business/media…

A great tip in the Nathan Yau newsletter. Visualisations are so easy to overthink/overcook, when in reality all you need are more simple charts instead of one "whizbang graphic".

SEO agencies - why don’t you sign your campaigns? Even if the client doesn’t want your logo at the bottom you could always put something in the source code. I’ve been playing ‘guess the agency’ today...

Are faxes now hipster?

All I want for Christmas is a pager - pagers.co.uk/collections/re…

Sunsetting UA from next year? This will not go well. GA4 isn't ready, users aren't ready, the ecosystem isn't ready. There's been no incentive for users/developers to change to a more complex, half-finished product. Trying to force it will make a mess... blog.google/products/marke…

Breaking news: fake facts in the age of churnalism James Finlayson m.youtube.com/watch?v=EpDNJh…

I assume that about half the Digital PRs in the UK are currently either outreaching their old ‘celebs with most fake Twitter followers’ campaign or buying Friday beers for the data person who they had calculate it this morning?

…and this is why engagement should always be a clue rather than a metric.

Doing some keyword research on factories and it’s getting increasingly existential. Is an abbatoir just a meat factory? Is a power station a power factory? Is a comedy club a laughter factory? What even is a factory anymore??

That feeling when you come up with a whole new way to come up with ideas and the inspiration gates burst open 🚀

Google expands product review schema by adding pros and cons list: developers.google.com/search/blog/20…

/6 as James Finlayson says "This update sounds a lot like it’s the outcome of that work-a Panda update for the age of AI content." The AI age of easy to generate, regurgitate and republish has had it's run of SERPs to the point where "Season X of X show" queries are meta jokes.

Guess who I just bumped into at the #UKSearchAwards . Only search’s biggest blagger @JC_SEO1 !