Jake Pryszlak (@jakepryszlak) 's Twitter Profile
Jake Pryszlak

@jakepryszlak

The “ResearchGeek” | Sharing how to use a legal cheat code for your business: Customer Research | Helped AirBnB, F1 + others | ex @YouGov

ID: 61859064

linkhttp://www.jakepryszlak.com calendar_today31-07-2009 19:53:39

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Jake Pryszlak (@jakepryszlak) 's Twitter Profile Photo

If you’re conducting any customer research this week, remember: - We are bad at explaining our own behaviour. - And at predicting the future. Stated vs actual behaviour: Is real.

If you’re conducting any customer research this week, remember:

- We are bad at explaining our own behaviour.

- And at predicting the future.

Stated vs actual behaviour: Is real.
Jake Pryszlak (@jakepryszlak) 's Twitter Profile Photo

A harsh truth: Over-relying on customer research to figure out what your real differentiated value is for customers. Assumes your customers understand your product. And the alternatives better than we do. Think twice.

A harsh truth:

Over-relying on customer research to figure out what your real differentiated value is for customers.

Assumes your customers understand your product.

And the alternatives better than we do.

Think twice.
Jake Pryszlak (@jakepryszlak) 's Twitter Profile Photo

Market research today questions: - The pains and problems of customers - Their satisfaction - Overall customer feedback - Market buying trends - Customer behaviour - And tests new products - And tests campaigns What else have I missed from the list?

Jake Pryszlak (@jakepryszlak) 's Twitter Profile Photo

Not completely sure my coworker is earning his HUGE hourly wage* *This includes A LOT of biscuits, runs around the field, treats etc!

Not completely sure my coworker is earning his HUGE hourly wage*

*This includes A LOT of biscuits, runs around the field, treats etc!