A quick reminder:

If you’re conducting any customer research this week, remember: - We are bad at explaining our own behaviour. - And at predicting the future. Stated vs actual behaviour: Is real.

A harsh truth: Over-relying on customer research to figure out what your real differentiated value is for customers. Assumes your customers understand your product. And the alternatives better than we do. Think twice.

A quick reminder to anyone wanting to gain value from a customer survey anytime soon:

Market research today questions: - The pains and problems of customers - Their satisfaction - Overall customer feedback - Market buying trends - Customer behaviour - And tests new products - And tests campaigns What else have I missed from the list?

Putting a set of personas together anytime soon? Remember they should be: - More problem based - And less about demographics

When conducting market research: You quickly close the gap between: - WHAT YOU KNOW - AND WHAT YOU THINK YOU KNOW

Not completely sure my coworker is earning his HUGE hourly wage* *This includes A LOT of biscuits, runs around the field, treats etc!