JTI's Leaf Sustainability Framework places us and our growers at its core, cultivating a balanced and mutually beneficial partnership. We're committed to ensuring our growers can achieve a decent standard of living while upholding the rights of all farm workers.

Over the last 25 years, we’ve invested more than half a billion dollars in local communities, across more than 60 countries around the globe. We focus on making communities more inclusive. #JTI25years #CommunityInvestment #JTIFoundation

Ploom X is coming to Seoul this November. Designed for the modern adult smoker and vaper, Ploom X combines cutting-edge technology with a sleek design offering fulfilling moments. Learn more at jti-stories.exposure.co/ploom-x #PloomX #Seoul #JTI

This week, let’s explore what JTI is like in Brazil. Our colleagues say JTI is like an orchestra—each instrument playing its part, united in harmony to create something extraordinary. Curious to find out more? Visit brnw.ch/21wP4FD #JTI #Career

On this International Day of People with Disabilities, we’re taking a moment to reflect on what inclusion means at JTI. For us, it’s about making sure everyone feels supported and valued—wherever they are, and whatever their individual needs may be. #InclusiveWorkplace

In tobacco farming, enriching the soil is essential. To manage the soil sustainably, we encourage growers to rotate their crops. This helps with soil fertility, needing less fertilizers. Additional income and food crops improve farmers' economic resilience and food security.

🎉 It's a Wrap! 🎉 As we wrap up another amazing year, we want to thank you for being a part of our journey. Wishing you joy and all the best for the new year ahead! 🌟 #SeasonsGreetings #HappyHolidays #JTI

🎉Happy New Year! 🎉 🌸☀️🍂❄️ May this year bring you joy, success, and good cheer that lasts all year round. Together, let’s continue to create fulfilling moments and a better future. 🌍✨ #HappyNewYear #JTI

#PloomX has arrived in Kuala Lumpur, Malaysia – a modern heated tobacco device that responds to the discerning needs of today’s adult smokers and vapers seeking an alternative choice. Learn more: jti-stories.exposure.co/ploom-x

For the 11th year in a row, we’re proud to be certified as a Top Employer across five regions and 47 countries! Thank you to all our employees worldwide. Your dedication makes JTI a fantastic place to work and grow. 👏 #TopEmployer2025 #TopEmployers2025

A quick peek into our WASH journey in Bangladesh. So far, we’ve reached 10 countries, invested $15M, and improved access to clean water and sanitation for over 900,000 people globally - putting us on track to reach one million by the end of 2025! jti-stories.exposure.co/global-wash-in…

Access to clean water and sanitation is not a luxury – it’s a necessity we are committed to delivering. By the end of 2025, we will have provided access to clean water and sanitation to one million people. Learn more: jti-stories.exposure.co/global-wash-in… #WorldWaterDay #WASH

Ploom at #milandesignweek invites adult consumers to Connected Sensations—an immersive multi-sensory journey that engages both the senses and emotions. #ploom #ploomXmdw25

Enter the world of senses and emotions at #milandesignweek—Connected Sensations by #Ploom blends digital art, interactive video effects and sensory exploration. #ploomXmdw25

Just wrapped our exclusive press preview—and the buzz around #ploom is REAL. Grateful to everyone who came out. #milandesignweek #ploomXmdw25

Not thinking. Just feeling. Emotions don’t lie. Ploom’s opening party is lighting up the night with energy, art, and unforgettable vibes. #ploom #milandesignweek #ploomXmdw25

Design that goes beyond visuals—tapping into the sensorial, sparking connections, and speaking a universal language. This is where creativity meets feeling. #ploom #milandesignweek #ploomXmdw25

Imagine a world where emotions ripple through us all—connected sensations as the new language of empathy. #ploom #milandesignweek #ploomXmdw25

#PloomX has arrived in Baku, Azerbaijan – a modern heated tobacco device that responds to the discerning needs of today’s adult smokers and vapers seeking an alternative choice. Learn more: jti-stories.exposure.co/ploom-x

#PloomX has arrived in Baku, Azerbaijan – a modern heated tobacco device that responds to the discerning needs of today’s adult smokers and vapers seeking an alternative choice. Learn more: jti-stories.exposure.co/ploom-x