Journal of Retailing (@jretailing) 's Twitter Profile
Journal of Retailing

@jretailing

The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing.

ID: 955891375052124161

linkhttps://www.journals.elsevier.com/journal-of-retailing/ calendar_today23-01-2018 19:53:58

178 Tweet

154 Takipçi

24 Takip Edilen

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Struggling to expand the relationship with your customers a step further? Read recent research by Gao et al. on the customer expansion journey that takes into account recency, peaks, trends and fluctuations in experience: doi.org/10.1016/j.jret… #JournalofRetailing

Struggling to expand the relationship with your customers a step further? Read recent research by Gao et al. on the customer expansion journey that takes into account recency, peaks, trends and fluctuations in experience: doi.org/10.1016/j.jret…

#JournalofRetailing
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Big discounts can backfire! While price cuts at purchase reduce subsequent returns, steep post-purchase price drops promote returns, especially among those who've reacted to such drops before. Read research by Gijsenberg et al: doi.org/10.1016/j.jret… #JournalofRetailing

Big discounts can backfire! While price cuts at purchase reduce subsequent returns, steep post-purchase price drops promote returns, especially among those who've reacted to such drops before. Read research by Gijsenberg et al: doi.org/10.1016/j.jret…

#JournalofRetailing
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Consequences of conflict delistings are not isolated to involved parties but can extend beyond delisted brands to uninvolved categories and uninvolved retailers. Read research by Saeid Vafainia, Els Breugelmans et al: doi.org/10.1016/j.jret… #JournalofRetailing #ConflictDelisting

Consequences of conflict delistings are not isolated to involved parties but can extend beyond delisted brands to uninvolved categories and uninvolved retailers. Read research by <a href="/svafainia88/">Saeid Vafainia</a>, <a href="/ElsBreugelmans/">Els Breugelmans</a> et al: doi.org/10.1016/j.jret…

#JournalofRetailing #ConflictDelisting
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In the most recent editorial, Els Breugelmans and K. Gielens discuss how volatility has become the new normal in retail, reshaping both upstream operations and downstream consumer dynamics. Read the editorial here: doi.org/10.1016/j.jret… #JournalofRetailing #RetailVolatility

In the most recent editorial, <a href="/ElsBreugelmans/">Els Breugelmans</a> and K. Gielens discuss how volatility has become the new normal in retail, reshaping both upstream operations and downstream consumer dynamics. Read the editorial here: doi.org/10.1016/j.jret…

#JournalofRetailing #RetailVolatility
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How are retailers and brands like Walmart and Nike winning in video games? Read research by Welden, Michael Haenlein, koen pauwels et al. to discover 8 strategic roles these firm play in the $180B video game ecosystem: doi.org/10.1016/j.jret… #JournalofRetailing #VideoGameEcosystem

How are retailers and brands like Walmart and Nike winning in video games? Read research by Welden, <a href="/haenlein/">Michael Haenlein</a>, <a href="/profpauwels/">koen pauwels</a> et al. to discover 8 strategic roles these firm play in the $180B video game ecosystem: doi.org/10.1016/j.jret…

#JournalofRetailing #VideoGameEcosystem
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How to implement a business model for sustainability in retailing? New research by G. Do Vale, I. Collin-Lachaud and X. Lecocq identifies three stages: doi.org/10.1016/j.jret… #JournalofRetailing #BusinessModel #Sustainability #Ecosystem

How to implement a business model for sustainability in retailing? New research by G. Do Vale, I. Collin-Lachaud and X. Lecocq identifies three stages: doi.org/10.1016/j.jret…

#JournalofRetailing #BusinessModel #Sustainability #Ecosystem
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How real your virtual influencer looks—and what they are endorsing—matters and is a function of the importance of proximal senses. Read research by O. Ozdemir, F. Karabulut and P. Messinger: doi.org/10.1016/j.jret… #JournalofRetailing #VirtualInfluencers #DigitalMarketing

How real your virtual influencer looks—and what they are endorsing—matters and is a function of the importance of proximal senses. Read research by O. Ozdemir, F. Karabulut and P. Messinger: doi.org/10.1016/j.jret…

#JournalofRetailing #VirtualInfluencers #DigitalMarketing
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Can temperature influence what brands people choose? Recent research by J. Lundberg and D. Chavez says yes — and the implications for retail strategy are substantial: doi.org/10.1016/j.jret… #JournalofRetailing #SensoryMarketing #Branding #BrandTrust #Temperature

Can temperature influence what brands people choose? Recent research by J. Lundberg and D. Chavez says yes — and the implications for retail strategy are substantial: doi.org/10.1016/j.jret…

#JournalofRetailing #SensoryMarketing #Branding #BrandTrust #Temperature
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How to best use VR to engage consumers and achieve company goals? Recent research by S. Ketron and K. Cowan presents a typology to guide retailers in doing so: doi.org/10.1016/j.jret… #JournalofRetailing #VRretail #Vcommerce #ImmersiveRetail

How to best use VR to engage consumers and achieve company goals? Recent research by S. Ketron and K. Cowan presents a typology to guide retailers in doing so: doi.org/10.1016/j.jret…

#JournalofRetailing #VRretail #Vcommerce #ImmersiveRetail
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📦🛒 Online fulfilment failure: you’re likely to wait longer and spend less next time—and retailer “fixes” like substitutions may actually make things worse. Read research by Amorim, Eng-Larsson and Robert Rooderkerk: doi.org/10.1016/j.jret… #JournalofRetailing #GroceryRetail

📦🛒 Online fulfilment failure: you’re likely to wait longer and spend less next time—and retailer “fixes” like substitutions may actually make things worse. Read research by Amorim, Eng-Larsson and <a href="/RPRooderkerk/">Robert Rooderkerk</a>: doi.org/10.1016/j.jret…

#JournalofRetailing #GroceryRetail
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Why do claims like “added vitamins” sell better than “less sugar”? 🧐 New research by Iina Ikonen, Aylin Aydinli & Verlegh shows that addition claims boost perceived value—driving stronger purchase intent: doi.org/10.1016/j.jret… #JournalofRetailing #NutritionClaims

Why do claims like “added vitamins” sell better than “less sugar”? 🧐 New research by <a href="/iinahannele/">Iina Ikonen</a>, <a href="/aylinaydinli/">Aylin Aydinli</a> &amp; Verlegh shows that addition claims boost perceived value—driving stronger purchase intent: doi.org/10.1016/j.jret…

#JournalofRetailing #NutritionClaims
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How can a mainstream, high-street retail brand offer an aspirational & elevated shopping experience whilst still maintaining reasonable price perceptions? By using subtle glamour, as research by Stevens, Maclaran & van ’t Riet shows: doi.org/10.1016/j.jret… #JournalofRetailing

How can a mainstream, high-street retail brand offer an aspirational &amp; elevated shopping experience whilst still maintaining reasonable price perceptions? By using subtle glamour, as research by Stevens, Maclaran &amp; van ’t Riet shows: doi.org/10.1016/j.jret…

#JournalofRetailing
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Recent research by Hardesty et al. shows double discounts (20% off plus an additional 20%) enhance purchase more than providing a single equivalent discount (36%). as consumers feel surprised: doi.org/10.1016/j.jret… #JournalofRetailing #DoubleDiscounting #StackedDiscounts

Recent research by Hardesty et al. shows double discounts (20% off plus an additional 20%) enhance purchase more than providing a single equivalent discount (36%).
as consumers feel surprised: doi.org/10.1016/j.jret…

#JournalofRetailing #DoubleDiscounting #StackedDiscounts
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Recent research by Zhang et al. explores how retailers optimize pricing across online and offline channels to stay competitive: doi.org/10.1016/j.jret… #JournalofRetailing #RetailStrategy #OmnichannelCommerce #CompetitivePricing

Recent research by Zhang et al. explores how retailers optimize pricing across online and offline channels to stay competitive: doi.org/10.1016/j.jret…

#JournalofRetailing #RetailStrategy #OmnichannelCommerce #CompetitivePricing
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Are multichannel customers always more profitable? Not necessarily. Recent research by Lobschat et al. reveals it is time to rethink “more channels = more profits.”: doi.org/10.1016/j.jret… #JournalofRetailing #MultichannelMarketing #BrandManagement #CustomerBehavior

Are multichannel customers always more profitable? Not necessarily. Recent research by Lobschat et al. reveals it is time to rethink “more channels = more profits.”: doi.org/10.1016/j.jret…

#JournalofRetailing #MultichannelMarketing #BrandManagement #CustomerBehavior
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Research by Vaid and Fred Feinberg explores how many sellers should be active on digital lead generation platforms. Too few or too many can be a costly error. “Rightsizing” the seller base enhances user clicks across multiple product types: doi.org/10.1016/j.jret…

Research by Vaid and <a href="/grazzidad/">Fred Feinberg</a> explores how many sellers should be active on digital lead generation platforms. Too few or too many can be a costly error. “Rightsizing” the seller base enhances user clicks across multiple product types: doi.org/10.1016/j.jret…
Journal of Retailing (@jretailing) 's Twitter Profile Photo

More extremely hot days, so how to manage in-store temperature. Research by Ross et al. proposes a consumer journey framework that identifies stages where thermoregulation occur, how to measure it, and when retailers can intervene: doi.org/10.1016/j.jret… #JournalofRetailing

More extremely hot days, so how to manage in-store temperature. Research by Ross et al. proposes a consumer journey framework that identifies stages where thermoregulation occur, how to measure it, and when retailers can intervene: doi.org/10.1016/j.jret…

#JournalofRetailing
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Should you give a mug or a spa to reward loyalty? Recent research by Ruvio et al. shows that experiences, (like events or trips) not stuff, drive stronger customer connections, boosting word of mouth, loyalty, redemptions & spending: doi.org/10.1016/j.jret… #JournalofRetailing

Should you give a mug or a spa to reward loyalty? Recent research by Ruvio et al. shows that experiences, (like events or trips) not stuff, drive stronger customer connections, boosting word of mouth, loyalty, redemptions &amp; spending: doi.org/10.1016/j.jret…

#JournalofRetailing
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Does the angle of your logo impact how healthy or unhealthy your product appears to consumers? Recent research by Gupta et al. reveals that upward-tilted logos subtly cue perceptions of unhealthiness: doi.org/10.1016/j.jret… #JournalofRetailing #LogoDesign #HealthyBrand

Does the angle of your logo impact how healthy or unhealthy your product appears to consumers? Recent research by Gupta et al. reveals that upward-tilted logos subtly cue perceptions of unhealthiness: doi.org/10.1016/j.jret…

#JournalofRetailing #LogoDesign #HealthyBrand
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How can online and offline/online hybrid retail settings evolve into vibrant digital third places? Recent research by Özlem Kayım Yıldız et al. shows that this happens through orchestrated rituals and shared experiences: doi.org/10.1016/j.jret… #JournalofRetailing #ThirdPlaces

How can online and offline/online hybrid retail settings evolve into vibrant digital third places?
Recent research by <a href="/ozlemkayildiz/">Özlem Kayım Yıldız</a>  et al. shows that this happens through orchestrated rituals and shared experiences: doi.org/10.1016/j.jret…

#JournalofRetailing #ThirdPlaces