Notice how the argument changed overnight but the conclusion stayed the same? He never defends a position. He just rotates criticisms so he's never wrong. Yesterday: too many games. Today: too expensive. Tomorrow it'll be something else. That's not analysis. It’s content

If you can play an unmodded Fallout 4 and Starfield back-to-back and say with a straight face that Creation Engine 2 is simply a "small incremental upgrade" then I have no idea how I could take your opinion seriously from there on out tbh

A studio closure is never something to celebrate. Real people lose stability, careers get disrupted, and entire teams who poured years of their lives into their craft are suddenly left in limbo. Whatever your platform allegiance, that human cost deserves respect. But once you

What Hulst’s message makes painfully clear is that the path forward isn’t mysterious, ideological, or up for debate anymore. If the industry is straining under rising costs, slower growth, and shifting player behaviour, then the only sustainable response is to meet players where

Phil Spencer is officially retiring after nearly four decades at Microsoft. As part of the same leadership shake‑up, Xbox president Sarah Bond is also stepping down. Asha Sharma, the new head of Xbox, highlighted a renewed focus on the platform’s identity and the players who

Today I begin my role as CEO of Xbox. Here are my three commitments: 1/ GREAT games 2/ Return of Xbox 3/ Future of play blogs.microsoft.com/blog/2026/02/2…

The new CEO of Xbox/Microsoft Gaming is saying the right things for me tbh. As always, the proof will be in the pudding - but a focus on games, the “return of Xbox” and “the future of play” is music to my ears.

Microsoft isn’t about to walk back its multiplatform strategy. That ship has sailed. But today’s leadership shake‑up does open the door to a console-first, platform-second approach that focuses on positioning Xbox at the forefront. Major franchises could benefit from extended

Phil Spencer retired. Sarah Bond quit. Microsoft handed Xbox to a scaling expert with zero gaming experience. A lot of people are worried. I get it. But I think the strategy actually makes sense. I broke down what Microsoft just told us with this move. youtube.com/watch?v=N8F3dL…

There’s a certain irony in watching critics who spent years calling for Phil Spencer’s removal now framing his withdrawal as a death knell for Xbox. The position shifts depending on whatever narrative paints Xbox in the worst possible light.

There’s a whole subset of people whose scepticism is rooted in a deep, immovable disdain for anything that isn’t Sony. They don’t want to be convinced, they don’t want to evaluate decisions, and they certainly don’t want to give anyone the benefit of the doubt. That’s a worldview

White against winter branches: a rare leucistic grey squirrel

Long-term fans aren’t looking for platitudes; they’re looking for clear signals that Xbox is a platform with a centre of gravity, not merely a distribution endpoint. If anything, the people clinging to “Xbox said X in 2021 so they must mean X forever” are the ones refusing to

If Asha’s remit is to rebuild trust with long‑term Xbox owners, then the path forward has to be bigger than incremental perks. Trust isn’t restored with a few Game Pass bonuses or a clever UI update. It’s restored when the platform’s direction becomes clear, consistent, and

If Asha is serious about the return of Xbox, the importance of long-term fans, and the central role of the console, one of the clearest immediate signals available to her would be the complete removal of the multiplayer paywall. If the future of Xbox hardware is a

It would be rather amusing if Sony pulled back on one of the only growth segments in the industry. Now, do I actually think that's going to happen? No. But... ...is Sony the kind of company that would entertain the idea? Yes. Sony's entire mission is protecting Sony, even when

If Sony reduces PC as a distribution channel, Asha Sharma’s reassessment of Xbox’s position becomes far more consequential. The most plausible shift is Xbox‑and‑PC first, with other platforms arriving later through timed windows that remain compliant with regulatory commitments.

Gooday all. Something different this week as I perform a minor service on the BMW R1200GS Adventure. I change the engine oil & filter, check & adjust the valve clearances on the BMW 'Boxer' engine & answer some viewer questions relating to motorcycles. youtu.be/XuD_qlI_bqY

Sony sits at the top of the market and faces almost no meaningful scrutiny when it reinforces that position. If it wants to lock down content, keep games off competing platforms, or leverage its dominance to shape coverage, nobody blinks. Yet the moment Microsoft even hints at

NIB has always framed himself as a conveyor of facts, someone merely reporting Sony’s market standing. His jab at asha chandrashekaran shows how far his behaviour drifts from that persona.