We are excited to announce that the 2023 QME conference will be held in London at Imperial Business School on September 1st - 2nd. Send us your best quant marketing / empirical IO papers! Link to official call for papers is below 👇 tinyurl.com/mrxd4e9t

Join us for VQMS this semester! Lineup includes kennethcwilbur Bryan Bollinger Kosuke Uetake more details here: sites.google.com/view/vquantmar…

🧵What have economists learned from the #GDPR? I review the literature for a future NBER book on the "Economics of #Privacy" edited by Catherine Tucker & Avi Goldfarb. 1/7 nber.org/books-and-chap…

🚨🚨New working paper! 🚨🚨 Ayelet Israeli, Donald Ngwe and I have a new paper out which uses GPT-3 to estimate consumer preferences. We show that GPT-3's responses to conjoint-like questions are internally consistent, consistent with econ theory, and of reasonable magnitudes! 1/

Postdoc candidates: Eva Ascarza and I are hiring a postdoc for our "Customer Intelligence Lab" at Harvard Business School Digital Data Design Institute at Harvard. Our lab leverages customer data to improve outcomes for firms, consumers, and society at large. Apply here: academicpositions.harvard.edu/postings/11903 #postdoc #postdocposition

The 4th Conference on Field Experiments in Strategy (CFXCS) will be at Harvard Business School on August 2-3rd, 2023. Send us your papers. Send us ideas you want feedback on before you put them into the field. Apply to our Ph.D. workshop. Deadline April 9th.

Congratulations to Eva Ascarza, winner of the 2023 Weitz-Winer-O’Dell Award for her Journal of Marketing Research article, "Retention Futility: Targeting High-Risk Customers Might be Ineffective" 👏👏👏 Read more about the winning article here: bit.ly/3UanFhL Harvard Business School

Harvard Business School offers its first-ever executive education program for the #LGBTQ community. Faculty from across the school are coming together to create an exceptional experience. Youngme Moon Ayelet Israeli Edward Chang, Willis Emmons, Carrie Elkins PLUS guests. Aug 23-26 on campus

Thrilled to be a part of this Harvard Business School executive education program created to enable more effective #leadership and #community for #LGBTQIA executives! see details here: exed.hbs.edu/insights/leadi… Frances Frei and Carrie, Thank you for your leadership!

Attention all researchers interested and/or working on digital platforms: announcing a Special Issue of Marketing Science on the topic!

Very cool to see this write up from HBS Working Knowledge on our recent paper showing some success using GPT as a tool for market research! hbswk.hbs.edu/item/can-ai-pr…

We are excited to announce the program for the upcoming 2023 QME conference, Sept 1-2 at Imperial Business School. We have a fantastic set of speakers lined up and are looking forward to welcoming many quant marketing scholars to London. chicagobooth.edu/-/media/Resear…

Can AI chatbots replace human subjects in behavioral experiments? My latest feature for Science Magazine: science.org/content/articl…

Late to the game but the USC marketing group is looking to hire three CB faculty ranging from a rookie to a full professor. AMA/ELMAR ads should be out today. Spread the word!

Using GPT for Ideation: study reveals that while human ideas exhibit greater novelty, #GPT4 delivers superior environmental and financial value. Check out the new work by awesome colleagues Jackie Ng Lane and @klakhani

🚨We have a new working paper on AI & work🚨 In pre-registered experiments at BCG, the elite consulting firm, consultants using the GPT-4 AI finished 12.2% more tasks, completed tasks 25.1% more quickly & produced 40% higher quality results. Big gains. 1/ oneusefulthing.org/p/centaurs-and…

The FTC has announced its lawsuit against Amazon today. It is exactly in anticipation of regulatory actions like this that we have undertaken our research agenda to provide evidence on the effects of Amazon's conduct. Look for some preliminary results next week at VQMS and

Check out our updates to "Using LLMs for Market Research," including WTP for new product features, and using existing human surveys to improve alignment between GPT and humans. Key insights in thread below: Paper: papers.ssrn.com/sol3/papers.cf… #GPT #LLMs #MarketResearch #AI

WoPA 2025 deadline is approaching (Dec 4, 2205). Submit your #platforms papers! easychair.org/my/conference?…