A great example from Three UK of how to capture shopper attention. Everyone reads the next sentence, right?

Our latest blog: Controlling What You Can Control - Are you focusing on what you can control? insight-traction.com/controlling-wh…

Our latest article for The Grocer magazine - Get your work processes right to ensure the highest quality thinking...lnkd.in/dCaQbix There's also a link to it on our website insight-traction.com

Our latest blog: Designing For the Fast Lane - Are you adapting to a faster world?insight-traction.com/designing-for-…

Our latest blog: Turning Weaknesses Into Strengths - Is your weakness also your strength? insight-traction.com/turning-weakne…

Our latest blog: The Danger of Dilution - Are you protecting against dilution?insight-traction.com/the-danger-of-…

Our latest blog: Learning From Mistakes - Are you learning and reapplying? insight-traction.com/learning-from-…

Our latest blog: Category First Mindset - Are you breaking out of the brand bubble? insight-traction.com/category-first…

A nice piece of shopper marketing from Waitrose & Partners . Consumers know they should eat more vegetables, but seek easy ways to make them more interesting. This shows how, in a way that is easy to process for the shopper.

A great packaging example from Bulmers Cider . It works whichever way the pack is merchandised. #packagingdesign #greatdesign #merchandising

Our latest BLOG: Category Defining Moves- Are you leading or following? insight-traction.com/category-defin…

Jack’s – What We Can Learn linkedin.com/pulse/jacks-wh…

There are fundamental principles that all good category strategies obey. One of these is to properly understand the retailer. Here's our article for The Grocer magazine discussing exactly that...thegrocer.co.uk/channels/super…

Is it better to be a big brand or a small brand? This is what we think… Does Size Matter? - mailchi.mp/99f5dcd567c6/v…

The industry is changing quickly. Are you changing with it? insight-traction.com/stepping-outsi… #change, #channelstrategy

Rules for Winning in Discounters #1 - Sell the stuff that sells. The sandwich range in @shopjacksuk is a good example of this. They offer the core flavours, the ones that 95% of shoppers want. Shoppers are fine with this as the range covers their core needs.

Rules for Winning in Discounters #2 - Use mixed cases. @Marsconfectionery is a good e.g. of this. A mixed case with a different SKU count to allow for different rotation rates. Maximum product availability with minimal replenishment. - Easy for store. Easy for shoppers.

You need to be clear on the role different channels play for your Business. This is how we think you can do it…insight-traction.com/channel-roles-…

We think focus will be key to winning in 2019. Here are the 4 ways you can focus on the things that matter this year... insight-traction.com/how-to-win-in-…

Change happens through a series of steps. Are you doing the right things in the right order? ... insight-traction.com/dont-run-befor…