InClued.ai (@inclued_ai) 's Twitter Profile
InClued.ai

@inclued_ai

Keeping you clued in one word at a time.

ID: 1450395262103560196

linkhttps://www.inclued.ai/ calendar_today19-10-2021 09:36:08

104 Tweet

34 Followers

57 Following

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What do people aged 65 and older think about age terminology? “Senior” was disliked by about 1 in 5 respondents. “Old” was disliked by 55% of respondents. 57% of respondents dislike being called “elderly.” Source: loom.ly/5xgixik #InclusiveLanguage #OlderPeople

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This 2022 Magnum ad, “Get Old or Get Classic,” follows a well-dressed older man as he checks into ‘The Pleasure Residence.’ Watch the full ad here: loom.ly/A5_4w_c #VisualRepresentation #OlderPeople #InclusiveLanguage

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Mark Beasley is chairman of the Mature Marketing Association and director of RHC Advantage. He says "Inclusivity means not excluding older people, rather than actively targeting them," concludes Beasley. Source: loom.ly/W8bHLXo #InclusiveMarketing #TargetAudience

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Christmas is far from the only religious occasion that is celebrated. Earlier this year, Tesco released the ‘Alia’s Worth the Wait Samosas’ as part of their Food Love Stories. #EidMubarak #InclusiveMarketing

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Did you know? 88% of marketers working with AI say that the technology has helped them personalise the customer journey across different channels. Source: loom.ly/ImtTeao #InclusiveMarketing #AI

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This is 'The Unexpected Guest,' the 2021 John Lewis Christmas advert. There were many claims that it was 'too woke.' John Lewis responded 'We wanted to represent a modern Britain [...] that’s our customer base.' Source: loom.ly/Zbt9yxQ #InclusiveMarketing

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A Taste of Welcome is a thirty-second long that shows people from a range of ethnicities, cultures and religions celebrating the holidays in their own traditional and religious ways. #InclusiveMarketing #ChristmasMarketing

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What are the financial benefits of inclusive marketing? Fenty launched in 2017 with 40 shades of foundation. They generated $100 million in their first 40 days alone. In their first 15 months, they reached $570 in revenue. #InclusiveMarketing #DiverseRepresentation

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Facebook found that 54% of consumers do not feel fully culturally represented in online advertising and 71% expect brands to promote diversity and inclusion in their online advertising. You can find out more here: loom.ly/pRnzsmA #InclusiveMarketing #DigitalMarketing

Facebook found that 54% of consumers do not feel fully culturally represented in online advertising and 71% expect brands to promote diversity and inclusion in their online advertising.

You can find out more here: loom.ly/pRnzsmA

#InclusiveMarketing #DigitalMarketing
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What is inclusive marketing? Inclued's definition is that: “Inclusive Marketing is ensuring your brand and content embrace your whole target audience. This is integrated within your strategy, language and visual representation.” #InclusiveMarketing #InclusiveAdvertising

What is inclusive marketing?

Inclued's definition is that:

“Inclusive Marketing is ensuring your brand and content embrace your whole target audience.

This is integrated within your strategy, language and visual representation.”

#InclusiveMarketing #InclusiveAdvertising
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Did you know that "85% of women say that if they like a brand, they will remain loyal to it." #InclusiveMarketing #MarketingWomen

Did you know that "85% of women say that if they like a brand, they will remain loyal to it."

#InclusiveMarketing #MarketingWomen
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We are thrilled to announce that Inclued AI is an Innovate UK award winner! Out of thousands of applicants we’ve been selected to receive a business support package, including £50k grant and mentorship. Read more about the award here: loom.ly/TU_haQc #InnovateUKfunded

We are thrilled to announce that Inclued AI is an <a href="/innovateuk/">Innovate UK</a> award winner! Out of thousands of applicants we’ve been selected to receive a business support package, including £50k grant and mentorship.

Read more about the award here: loom.ly/TU_haQc

#InnovateUKfunded
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"94% of women between the ages of 15-35 spend over an hour per day shopping online." Source: loom.ly/6jOum88 #InclusievMarketing #MarketingWomen

"94% of women between the ages of 15-35 spend over an hour per day shopping online."

Source: loom.ly/6jOum88

#InclusievMarketing #MarketingWomen
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We’re so excited for Joyann to be part of the Rise Above Summit: 2024! It’s a free 2-day virtual event, featuring a variety of established experts in online business. You can find out more here: loom.ly/46_UEl8 #InclusiveMarketing #AIBias #BusinessEvent

We’re so excited for <a href="/joyannboyce/">Joyann</a> to be part of the Rise Above Summit: 2024! 

It’s a free 2-day virtual event, featuring a variety of established experts in online business.

You can find out more here: loom.ly/46_UEl8

#InclusiveMarketing #AIBias #BusinessEvent