Your choice: Leave it to the marketplace to discover the downsides/cons of your product or service. OR provide that information to them. Which then closes the trust gap. And makes us more appealing to those who ARE a good fit. #theyaskyouanswer #contentmarketing

Prospects can learn from you OR your competitors. Which is why it’s time we talk about pricing. If you don’t talk about it, prospects don’t understand the value. Leading them to choose the cheaper option. #trainwithimpact #theyaskyouanswer #pricing

Companies that are OPEN and HONEST in their content get noticed. They're the ones that stand out to prospects- as trusted sources. #theyaskyouanswer #inboundmarketing #contentmarketing

Businesses that talk about topics others aren’t, build trust with potential buyers. And close the trust gap needed to make a buying decision. #theyaskyouanswer #trust #buyereducation #buyingdecision #buyersjourney #salesenablementcontent

Our goal as marketers is to be the best teachers. So our salespeople can be the best salespeople. #contentmarketing #digitalmarketing #theyaskyouanswer #inboundmarketing #content

So, what does this mean for sales and marketing teams? Sales: needs to share questions, worries, or doubts that they’re hearing from prospects. Marketing: needs to create content that addresses these topics. So, they can be used to educate prospects throughout their journey.