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CREATORS LISTEN UP! Don't miss the get together in the Creator Base at ITB Berlin and the tequila tasting sponsored by Jalisco Es México Visita Guadalajara Only for Creators from 4pm daily!

Sustainability is no longer the green wash, it is a way of living. With resilience we have a lot of changes coming up – we have to be agile. If we can combine the true heart of hospitality and technology we can create something very amazing. #ITBBerlin

Many tourism regions are already feeling the effects of climate change. At the same time, many of these destinations are booming, and the new right-wing movements in Europe are not particularly interested in sustainability. A new strategy is needed. #ITBBerlin

Welcome to Day Two of ITB Berlin 2025! 👏 Listen in as Lea Jordan shares today’s highlights on ITB Berlin Convention tracks, what's new and gives us her personal preferences of the day. #itbberlin2025 #itbberlin #theworldoftravelliveshere #itbberlinconvention #welcometoitbberlin

‼️ Head over to our Instagram Account itbberlin and be the first to get the latest News 🤩👏🏼👏🏼 we will be going live between 10 and 10:30 am!

Our News is out! The ITB Family is growing and going West! ITB Americas is launched and will be held from 10 - 12 November 2026 in Guadalajara, Mexico. itb.com/en/americas #itbberlin #itbamericas #pressconference #launch #reveal #itbfamily

We need to create new partnerships to maximize our opportunities. It is good for DMOs to come into contact with new partners in order to gain new experiences. Whether it is AI or sustainability, ITB is a good opportunity to learn from other experiences and best cases.#ITBBerlin

The amount of content on social media can be quite challenging for travel companies. To find your way to your audience and develop a strategy, you need to experiment with different formats and channels. Innovative travel bloggers can be an inspiration for big brands. #ITBBerlin

The way we interact with nature has fueled pandemics, climate change, and biodiversity loss. Real transformation is essential. The tourism industry must inhale these challenges, as resilience benefits not only the sector but also society and economies. Dirk Glaesser #ITBBerlin

Meet course.chinaculture.org, our sponsor of the ITB Buyers Circle Lounge. Meet other Members, hold your meetings or just take some time to recharge in the Lounge. In case you are interested in becoming a member let us know at: itb.com/buyerscircle.

Travel companies succeed when they offer the opportunity to take a traveler and make them an insider, connect them with locals, and make their travel experience meaningful and engaging. Demographic change is the most significant development we are facing. Dan Christian #ITBBerlin

Cycling tourism is healthy, eco-friendly, and boosts local economies. However, combining bikes and trains must become more convenient. It should be simple: buy a ticket and take your bike across borders. #ITBBerlin

Good morning and welcome to Day Three of ITB Berlin 2025. Make sure to check out our program for today to not miss out on important insights and latest trends navigate.itb.com #itbberlin #itbberlin2025 #itbevents #itbberlinconvention

Welcome to Day Three of ITB Berlin 2025! 👏🏼 Listen in as David Ruetz, Senior Vice President Messe Berlin, shares some of today’s highlights on exhibitors and the upcoming 60th anniversary of ITB Berlin in 2026. Get inspired ➡️ itb.com/podcast #itbberlin #itbberlin2025

AI is your best companion for everyday tasks and challenges. Just tame the AI models and bring your prompting capabilities to the next level with these key things: simplicity, context, positivity and extensions. #ITBBerlin

ITB CONVENTION ON DEMAND In case you missed a session, you can watch all sessions from the first 2 days at navigate.itb.com. All Sessions from today will be available from tomorrow. #itbberlin #itbberlinconvention #itbberlin2025

May it be rising prices, sustainibility issues or geopolitical change - Tourism is facing several challenges. For countries, regions and cities anticipating on a scientific level becomes essential. You need to be prepared for any type of crisis. Zoritsa Urosevic #ITBBerlin

We need to move from an extractive model to a more human one that strengthens collaboration and value creation. The travel industry needs to focus on priceless value and not scalable experiences. Scaling no longer works because it destroys the environment. #ITBBerlin

We want to make sure that travelers see certified accomodations so that we can meet their desire to travel sustainably, we need to grow their supply. What are the real barriers for the accomodations and how can we remove them as an industry all together? #ITBBerlin

Many employees in the travel industry fear that the use of AI will take their jobs away. But that won't be the case. Companies will have to get used to AI and gain new experience. The way work is organized will change, but jobs will not be replaced. #ITBBerlin