Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile
Ian Proudfoot

@iproudfoot_kpmg

KPMG Global Head of Agribusiness

ID: 2300658547

linkhttp://www.fieldnotes.co.nz calendar_today20-01-2014 02:52:10

483 Tweet

1,1K Followers

81 Following

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

"Pretty food is healthier" In the study, participants rated 'ugly' mashed avocado as less nutritious, higher calorie and more processed than the 'pretty' sliced version of identical avocado. Attractive appearance can deliver a health price-premium. foodnavigator.com/Article/2020/1…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Great to see our partners Institute For The Future Food Futures Lab continuing their on disruptive megatrends that will influence the global food system. Looking forward to hosting the NZ Food Foresight workshops with them in March #futureoffood #food #megatrends foodnavigator.com/Article/2020/1…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Great innovation investment stories to share around this week. Launch of a $130k ag challenge: christchurchnz.com/news/challenge… NZ Algae innovations & Ministry for Primary Industries invest in large-scale spirulina: ruralnewsgroup.co.nz/rural-news/rur… And an impressive wool combination innovation: stuff.co.nz/business/12351…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Is innovation always the best strategy in times of change? Kraft-Heinz plans to cut it's 2021 innovation by 50% vs 2019 levels. Instead they will focus on reinforcing the strong consumer demand growth seen for well-established, iconic brands. foodnavigator-usa.com/Article/2020/1…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

What does 'green' taste like? And what new flavours may accelerate in prominence for 2021? #foodinnovation #food #flavour foodnavigator.com/Article/2021/0…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Technology vs tradition: Tech teams competed against growers in a Chinese ‘Smart Agriculture Competition’ to see who could grow the most strawberries. Spoiler alert- technology teams produced 196% more strawberries, at 75.5% higher return on investment. weforum.org/agenda/2021/01…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Innovation with impact! Smart use of plasma to fix nitrogen (N2) from air and form nitrate (NO3-) fertiliser. A goal for smallholder farms in Africa to have access to buy these mini-plants individually or as a village. #food #innovation #farming phys.org/news/2021-02-p…

Jack Keeys (@j_keeys) 's Twitter Profile Photo

This may be a technology to watch! $32m for a company developing a complete edible protein with CO2 extracted from the air. Vertical fermentation farms transform CO2 into amino acids, the building blocks of protein. #futureoffood #food #innovation mercurynews.com/2021/02/21/bay…

Jack Keeys (@j_keeys) 's Twitter Profile Photo

An opportunity for improved clarity, efficiency and impact across the sector. #food #innovation #NewZealand #collaboration #agribusiness linkedin.com/pulse/what-we-…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

What do maggots and robots have in common? Not much really! But ‘Goterra’ in Australia is combining the two through “Maggot-powered infrastructure” to breakdown food waste, and reduce CO2 emissions. #foodwaste #innovation #ClimateAction Story here: istart.co.nz/nz-news-items/…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Great innovation from a Nelson apple company, turning disaster into opportunity. ‘Stormy fruit’ a new brand for high-quality class-one apples that suffered surface damage from the Motueka boxing day hailstorm. #apples #innovation #FruitsVegYear stuff.co.nz/business/farmi…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

October 2020: Tomatoes hit $13/kg due to shortage stuff.co.nz/business/12308… March 2021: Tomatoes hit 8c/kg due to 'freight disruption' rnz.co.nz/news/country/4… That's a 1625% price difference in 6 months. NZ must invest in solutions to support the export of our food products

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

According to a new report - it’s ‘very likely’ that 11% of the world’s protein will be alternative by 2035. 22% if the correct regulatory support and technology requirements are achieved. #food #protein #futurefood foodnavigator-usa.com/Article/2021/0…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

"GM crops may soon be permitted in EU as study hails health and sustainability benefits of genetic modification techniques" foodnavigator.com/Article/2021/0…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Recent innovation prize winner uses a "Drobot" to fly through food facilities and spray soap & disinfectant The time requirement of frequent sanitising pushes an already short workforce, which the automated quadcopter seeks to solve. #agtech #innovation news.mit.edu/2021/robotic-d…

Jack Keeys (@j_keeys) 's Twitter Profile Photo

What story do you want to tell your grandkids? This is a question I ask myself a lot through life. Today I applied that concept to our food system, and some of the risks we face right now, that will decide our place in the future. #food #future #nz linkedin.com/pulse/remember…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

In this week's Field Notes Vodcast, I dug into the detail of the Agri Agenda 2021 Survey Results. This touches on multiple topics including: biosecurity, the impact of Covid-19, decarbonisation, genetic engineering, food security and sector leadership home.kpmg/nz/en/home/ind…

Jack Keeys (@j_keeys) 's Twitter Profile Photo

This week's Fieldnotes Vodcast... China ! A 7 minute video interviewing our Chinese consumer author for #agriagenda21 Featuring general manager at Alibaba and global consumer and retail leads from KPMG's Hong Kong and Shanghai offices #fieldnotes #food home.kpmg/nz/en/home/ind…

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Large fund managers are calling for governments and large companies to accelerate their shift to promoting healthy food and drinks to help address the global nutrition crisis lnkd.in/eJG2zUJN #food #nutrition #health

Ian Proudfoot (@iproudfoot_kpmg) 's Twitter Profile Photo

Viral #TikTok videos can cause instant disruption to food availability, especially when paired with a global pandemic eater.com/22832651/viral…