We couldn’t have made #Go2MarketEdge happen without the leadership of our incredible event committee: 👏 Chair: Fleur Veldhoven, Vice President of Marketing – Culinary, Nestlé Professional Solutions 👏 Vice Chair: Nichole Montgomery, SVP & GM Foodservice, Lamb Weston

Thanks Laura Jones, Chief Marketing Officer at Instacart, for joining us for a powerful conversation on Why Marketing-Led Growth Wins at #Go2MarketEdge.

Thanks Mitin Rathod and Tess S. for leading Beyond the Tech Stack: Building a Culture of GTM Innovation.

💡#Go2MarketEdge Day 2 Tech Stack = real solutions for foodservice pros. These B2B innovators are reshaping how our industry goes to market — from insights to automation to activation: 🔵 Tastewise ⚫ Cut+Dry 🟣 Instacart Business ⚪ Kaltura ⚫ Deel

📣 Big thanks to Mani Kulasooriya, Co-Founder & CEO of Cut+Dry, and Hans Schatz, EVP at Cut+Dry, for leading Operator-Based Marketing: The ABM of Foodservice at #Go2MarketEdge.

We came, we saw, we Caper Carted! This was an amazing hands-on demo of Instacart Caper Cart — an AI-powered smart cart that lets you scan, bag, and pay as you shop.

Thanks Megan Lynberg Senior Vice President of Sales at Datassential, for leading AI Forecasting: Transforming Go-to-Market in Food & Beverage at #Go2MarketEdge.

Thank you to Nickhil Tekwani, Manager, Gen AI/ML Engineering at McDonald's, for leading Applied AI @ McDonald’s Global HQ at #Go2MarketEdge. “Everything I do, I ground myself in the total addressable market of McDonald’s.”

🎬 Go2MarketEdge Day 1 is in the books, watch what you missed! From Jon Miller’s keynote on the non-linear chaos of modern marketing to real talk on AI, GTM innovation, and segment performance, our speakers delivered insight after insight.

Thanks Dan Henroid, Director of Nutrition & Food Services at University of California, San Francisco Health and 2012 Silver Plate Winner, for leading our session on how AI is reshaping the front lines of operator intelligence. #StrongerTogether #Go2MarketEdge

Thank you to Max Brodeur-Urbas, Co-Founder and CEO of Gumloop, for walking us through how AI can automate enterprise workflows, no coding required.

Thank you to Nathan Lindberg, Head of US Brand Partnerships at Overwolf, for showing us how gaming is turning play into purchase for food and beverage brands.

Thanks Alon Chen, CEO & Co-Founder of Tastewise, for closing out Go2MarketEdge with clarity and conviction.

Thanks Simeon Duong, Director of Product at DoorDash, and moderator Alon Chen, CEO of Tastewise, for diving into how data can power smarter growth.

The National Restaurant Association plans to survey its members to calibrate the impact on the restaurant industry of the Trump Administration’s so-called reciprocal tariffs, which went into effect today. Get the full story: ifmaworld.com/IFMA/Resources…

A bold close to #Go2MarketEdge with our keynote speaker Udi Ledergor, Chief Evangelist at Gong!

If there was an overall theme to Go2MarketEdge, a new conference focused on the technologies changing food-away-from-home marketing and sales, it might well have been the need for even the tech-challenged to take deep a breath and relax about AI. ifmaworld.com/IFMA/Resources…

🚀 Welcome to Day 1 of hashtag#Go2MarketEdge Virtual! We’re kicking things off with a powerhouse lineup designed for foodservice marketing & sales teams!

“To earn sales trust, you must demonstrate how marketing makes sales easier.” Thank you to Udi Ledergor, Chief Evangelist at Gong, for kicking off today’s virtual program with Bridging the Marketing & Sales Gap for Customer Success.

Thank you to David Portalatin, SVP, Food Industry Advisory at Circana, for sharing these powerful insights during Spending Shifts: What Customers Value in Uncertain Times at #Go2MarketEdge Virtual.