We're exploring how brands measure marketing effectiveness and we need your help. marketingweek.com/2019/05/02/mar…

Are terms like ‘millennial’ actually useful? bit.ly/2vuMPgO

As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands. 🤖 marketingweek.com/2019/05/02/eth…

Did you catch this week's killer stats? From consumer engagement to podcasts and ‘prime’ ad slots, we've got the numbers you need. 💪 marketingweek.com/2019/04/29/con…

From Apple in the new era to building resilience Marketing Week reviews the latest books and blogs for marketers. 📚 marketingweek.com/2019/04/11/sho…

We give you a run down on the five things that mattered to marketers this week and why. marketingweek.com/2019/05/10/tes…

Gillette UK "While the new campaign might not have done much harm, at best, it is a waste of time and money."

If you’re serious about developing your new skill quickly, you’ll probably realise you need to take it up outside your commute too. marketingweek.com/2019/05/13/hac…

'3 questions I wish I’d asked as a junior marketer'. marketingweek.com/2019/05/08/dia…

"There is something really dehumanising about calling [products] chocolate, caramel, mocha and coffee while all the lighter shades are porcelain or ivory." marketingweek.com/2019/05/09/bea…

'Is it worth getting experience outside the UK?' Three questions I wish I asked as a junior marketer. marketingweek.com/2019/05/08/dia…

The three questions Diageo's Mark Sandys wishes he'd asked. We spoke to him about why they made the list.

Warburtons The company hopes its ‘Good Bagel’ campaign will create “talkability and fame” for the brand. 🥖

"What is data-driven marketing? Good question. To understand why it is important, try asking: what is marketing without data?" marketingweek.com/2019/05/14/col…

"'If you were setting up your company today what would it look like?' Blockchain can get us to rethink what we’d make if we could change things at a deeper level." marketingweek.com/2019/05/13/tom…

"Middle managers’ power is hugely underestimated. Who has the strongest internal networks? Middle managers." marketingweek.com/2019/05/14/how…