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Our next Ipsos B&A speaker is Davina O' Donoghue. Davina discusses the "manosphere", a new social phenomenon which tries to promote masculinity and oppose feminism. This romanticization of a mythical past is fueling polarisation, and promoting toxic behaviors. 😬👎

Some key takeaways from Davina's talk, which includes u stereotyping gender, promote empathetic role models, and normalize expressiveness and emotion in men. 🙏👍

Next up we have Linda Bradley, Diageo Ireland, who discusses what Diageo are doing in their marketing to help promote gender equality. Their work includes working with Guinness Ireland, particularly around promoting less macho vibes, and more humor in their Irish Rugby ads.

We also have Aine Kavanagh, @baileysofficial, who talks about how Baileys play their part in promoting equality. Because Baileys is a treat which should be enjoyed by everyone!! 😋

Onto our panel discussion moderated by Anna Doyle Starcom Ireland, featuring Davina O'Donoghue Ipsos B&A, Linda Bradley Diageo Ireland, Finian Murphy Core, and Alex In Garfield Droga5 Dublin.

Finian Murphy, Core breaks down some of the statistics Ireland are facing with Gender Equality, and discusses his recent work "The Evolving Manhood" he did with Women's Aid Ireland Ireland. "As a dad, it opens up a world where compassion and care becomes really important".

Some criteria and eligibility guidelines for your Female Futures Fund Application!! Should you have any further questions about applying, please reach out to [email protected] 📨

Alex Ingarfield Droga5 Dublin talks about her experience with the Female Futures Fund, and what pushed her to apply. The experience opened her up to new friends and experiences, and talks about how it helped her to believe in herself again. 💛

Yesterday, IAPI hosted its annual Female Futures Fund conference on the theme of gender perceptions and their implications on brands. The programme is supported by sponsors Guinness and Baileys. Read more about the launch event: iapi.ie/blog/default/i…

IAPI and sponsors An Post RTÉ Diageo Ireland Allianz Ireland are pleased to announce the Call for Entries for Effie Awards Ireland 2025. Everything you need to assist with your entry: effie.org/Ireland Entry Portal: lnkd.in/eBJi5-FR More info: [email protected]

Not long now until we kick off our Young Lions Winners Showcase!! 🦁 🏆 #YoungLions25

First up, we have the Digital team Gabriella and Eimear from PHD Ireland show asking their winning entry!! #YoungLions25

Next up is Katie and Damien, our Young Marketers team from Allianz Ireland

PR Team Fiona and Deirbhile from Wilson Hartnell are next!! #YoungLions25

The Print Team Caitlin from Droga5 Dublin Accenture Song and Joy from GroupM Ireland are next to take the stage!! #YoungLions25

We would like to congratulate TU Dublin student Hannah Murphy, this year's Roger Hatchel Scholarship recipient!!

Sophie gives us some background for the  next Charity, ADHD Ireland Now, we have the Design team Tom and Conor from Publicis Dublin showcasing their submission!! #YoungLions25

Next, we have our Media team Maria and Sarah Jane from Starcom Worldwide Core #YoungLions25

And finally, Film team Lucy and Isabel from Publicis Dublin showcase their entry! #YoungLions25

IAPI CEO Siobhán Masterson finishes up the evening with closing remarks. A huge congratulations to all of our Young Lions!!