Marketing isn't sleazy. Marketing isn't manipulation. Marketing is putting yourself in the best possible position to help others. By refusing to become better at marketing, you're directly contributing to making the world a worse place.

Write more. Lift more. Read more. Hit the gym more. Build more. Create more. Market more. Sell more. Meditate more. Think more. Rest more. Run more. Walk more. Listen more. Observe more. Fail more. Scroll less. Sit less. Ruminate less. Regret less. Gossip less. Desire less.

A question I get asked often: "What kind of structure or templates should I use?" It literally doesn't matter. As long as the idea is good, it doesn't matter if you write it as a listicle, platitude, two-liner, a big block of text, a thread, or a long form. Just write it.

The reason your posts aren't doing as well is because you want every post to do well. Once you realize that 99% of your posts will fail, you're free. When you're free, you start caring about the idea itself. That's when your posts do well.

I have two different identities: One wants to build the next $1M writing business. The other wants to focus on not owning anything and living like a monk.

The most valuable skill you can develop isn't coding, writing, or design—it's the ability to focus deeply when everyone around you is chronically distracted.

I know people who found grew on X by writing: - Threads - Tweets - Long forms - Stories - Platitudes But none of them grew or found success by commenting. Content > Comments.

7 toxic habits that are stopping you from living the life you want: —A THREAD—

My small one-person business made $12,935 in the last 3 months. But last year I struggled to make one sale. Here are 3 lessons I learned: 1. Email is King My email list is 1/10th the size of my audience. But 90% of my revenue came from my emails. 2. The Low-Ticket Product

3 years ago, people were saying AI would replace writers. But now I'm seeing more writers than ever. It just goes to show, writing was never about who can use the best words. It was always about the emotions and the ideas behind it.