The best way to approach your social media marketing is to do it with a blindfold on.

Don't obsess about likes and comments.

Just focus on producing quality content over the long-term. Because that's how you build an audience.

#smallbusiness #marketing #contentmarketing

Shrewd small businesses use humour in their marketing.

Most marketing is serious. That’s why humour stands out.

Even better, people see funny brands as more human, relatable and trustworthy.

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Don’t tell someone you’re funny. Tell them a joke instead.

Your business should take the same approach with your marketing.

Don’t boast to your customers about how good you are; provide it to them by demonstrating your expertise.

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Want people to read your print marketing? Choose a great headline.

#smallbusiness #marketing #printmarketing

Don’t force your customers to work hard to figure out your message – because they won’t bother.

Instead, look for ways to make your messaging punchier.

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Handwritten thank-you cards are a great way to build relationships with your customers.

Think about it: when was the last time you received one? Take the time to pen a short note and your small business will stand out.

#smallbusiness #marketing #contentmarketing

Ever read an email, blog or ebook … and had no idea what it was about?

It's not because you weren't smart enough; it's because the writer wasn't clear enough.

Warning: customers may be reading your marketing and scratching their heads.

#smallbusiness #contentmarketing

People love stories. Tell the right story, and it will emotionally resonate with your customers.

They’ll identify with your small business and what you’re trying to do.

#smallbusiness #marketing #contentmarketing

Repeat after us: “Familiarity equals trust equals sales.”

Want to build more trust? Do more marketing.

#smallbusiness #marketing #contentmarketing

If your small business doesn't have ebooks, that needs to change, because they're a great marketing opportunity.

Authoring an ebook gives your small business a chance to establish itself as an industry expert.

#smallbusiness #marketing #contentmarketing

There’s a simple trick for getting your audience to consume your content marketing.

Make it interesting.

The reason most people avoid content marketing is because it’s boring.

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'If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”
-Zig Ziglar

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Google looks at many criteria when ranking websites.

Two important criteria are quantity of content and quality of content.

Generally, if you publish more and better content than your rivals, you should rank higher on Google.

#smallbusiness #marketing #contentmarketing

The more memorable your marketing is, the more sales your small business will make.

Boring, stuffy marketing is not memorable.

So make the effort to inject creativity into your marketing and find ways to stand out.

#smallbusiness #marketing #contentmarketing

Imagine you were researching plumbers.

What information would you want those plumbers to have on their websites?

Well, your customers probably want you to have similar information on your website...

#smallbusiness #marketing #websites

Before the internet, letterboxes would be full of direct mail.

These days, though, letterboxes have never been emptier.

So small businesses that send out direct mail barely have to compete for attention.

#smallbusiness #marketing #printmarketing

Marketing can include digital ads, social media posts, blogs, videos, cold-calls, emails, direct mail, car wraps and networking.

Not doing at least three of these things? Then don't complain if you're not getting enough customers.

#smallbusiness #marketing #contentmarketing

The best way to promote your small business on social media is to regularly post quality content that sparks conversations.

You do this by getting to know your followers, and what their needs and wants are.

#smallbusiness #marketing #contentmarketing

Your customers want to know how to live better lives.

They want solutions to their problems.

They want answers to all the confusing questions in their heads.

That's where marketing comes in...

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Here's how to produce quality ebooks:

1. Choose a relevant topic
2. Use a tone that's consistent with your brand
3. Make the content easy to read
4. Create an attractive design
5. Include a call-to-action

#smallbusiness #marketing #contentmarketing