Kent Groves (@hobiekent) 's Twitter Profile
Kent Groves

@hobiekent

Pharmaceutical Strategist #pharmaceuticalstrategy tweeting and re-tweeting new directions in North American and global pharmaceutical promotion and strategy

ID: 130567896

calendar_today07-04-2010 17:35:34

636 Tweet

158 Followers

22 Following

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All too frequently, #mediachannels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies. Merkle's Niyi Emanuel shares more: bit.ly/3hV8THb

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Looking to kick start your digital strategy? Understanding the factors that impact your audience is an incredibly important step. Merkle's Uday Nayar shares more: bit.ly/3kRWbe8

Looking to kick start your digital strategy? Understanding the factors that impact your audience is an incredibly important step. <a href="/Merkle/">Merkle</a>'s Uday Nayar shares more: bit.ly/3kRWbe8
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Great perspective from my colleague @JoseCebrian"Most channels and capabilities saw increased investment, but #email, #chat, and #mobileapp were the top three." Merkle's NewsClips shares the key areas of investment to focus on in @AdvertisingWeek: bit.ly/2EFquVT

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Congrats to my colleagues and partners. #MerkleProud to hear that Merkle won Gold in partnership with intouch group & AbbVie for Use of Relationship Marketing, 2020. MM+M bit.ly/2GPqO5x

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Congratulations to my colleagues and our client partners! Merkle took home a Silver award for Use of Data/Analytics, 2020 with @CancerCenter! MM+M bit.ly/30Umc4L

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Business buyers expect a consumer-like experience. How can #B2B brands deliver it? Listen to the new podcast episode with Nick Hague of B2B International and Christoph Becker of @gyro. Merkle bit.ly/3nKEwqO

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#B2B customer expectations have demanded that seamless #CX include a new dimension: the capability for smooth e-commerce transactions. Merkle's Uday Nayar shares more in @AdvertisingWeek: bit.ly/340zAGz

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"Ugam, a Merkle Company not only offers #datascientists an opportunity to accelerate their career but also offers stability and a unique culture." Learn more in Analytics Insight: bit.ly/3o29hYC

"<a href="/Ugam/">Ugam</a>, a <a href="/Merkle/">Merkle</a> Company not only offers #datascientists an opportunity to accelerate their career but also offers stability and a unique culture." Learn more in <a href="/Analyticsinme/">Analytics Insight</a>: bit.ly/3o29hYC
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How has #digitalmarketing fared as the #COVID19 crisis continues? Merkle's Mark Ballard shares insights from with the Q3 2020 Digital Marketing Report: bit.ly/3jxZRRe

How has #digitalmarketing fared as the #COVID19 crisis continues? <a href="/Merkle/">Merkle</a>'s <a href="/Mp_Ballard/">Mark Ballard</a> shares insights from with the Q3 2020 Digital Marketing Report: bit.ly/3jxZRRe
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.Merkle is now part of the Adobe Independent Software Vendor program and our identity resolution platform, Merkury, has been selected as an Adobe premier identity partner. #MerkleProud bit.ly/3kGRiVr

.<a href="/Merkle/">Merkle</a> is now part of the Adobe Independent Software Vendor program and our identity resolution platform, Merkury, has been selected as an Adobe premier identity partner. #MerkleProud bit.ly/3kGRiVr
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Great news for my colleague, the other Kent!.Congrats to @KentGrove for being named President of @MerkleRMG! Read more about the promotion here: bit.ly/3mDs9fh

Great news for my colleague, the other Kent!.Congrats to @KentGrove for being named President of @MerkleRMG! Read more about the promotion here: bit.ly/3mDs9fh
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“Less than 50% of #healthcare providers (#HCPs) consider interacting with #pharma reps through virtual channels while restrictions are in place to be a priority.” Merkle’s Olympia Mantsios shares more: bit.ly/38n5OwW

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Dentsu Health is proud to support the consumer education campaign for the COVID-19 vaccine. Through pro bono consumer insights and national media strategy, we aim to grow widespread adoption of vaccination against COVID-19. ow.ly/foJ8102wCSV #DentsuHealth #COVID19

Dentsu Health is proud to support the consumer education campaign for the COVID-19 vaccine. Through pro bono consumer insights and national media strategy, we aim to grow widespread adoption of vaccination against COVID-19. ow.ly/foJ8102wCSV #DentsuHealth #COVID19
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What are the shifts brands have made in #CX throughout the pandemic, and what will consumers expect from brands in the long term as a result? Merkle's Rocco Albano shares more in an on-demand webinar: bit.ly/3q8eGOv

What are the shifts brands have made in #CX throughout the pandemic, and what will consumers expect from brands in the long term as a result? <a href="/Merkle/">Merkle</a>'s Rocco Albano shares more in an on-demand webinar: bit.ly/3q8eGOv
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Consumer vision: the decade ahead pharmatimes.com/web_exclusives… Interesting perspective and worth some thought....#dentsuhealth

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Come summer, fully vaccinated Americans will once again be welcome across Europe. But the optimism may be premature. At the moment, the broader reality is more chaotic, and more sobering. ow.ly/ejJN102Jtn9

Come summer, fully vaccinated Americans will once again be welcome across Europe. But the optimism may be premature. At the moment, the broader reality is more chaotic, and more sobering. ow.ly/ejJN102Jtn9